Real Estate Investing: Buying, Flipping, and Renting (A Realtor Experience)

If you’re interested in investing in real estate but not quite sure how to go about it, how to choose the right house, how to flip or choose the tenants to rent to, in this guest post, by Erin Goddard, you will find the answers to all this and more.

I am honored to be a guest on Ray’s blog. This is something very special, but I can only hope to be as helpful as Ray.

I hope to offer some ideas on the great potential investing in real estate can be through our experiences of flipping and renting out homes. I do believe we have had successes, done mistakes, and learned a lot that are all worth sharing.


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Our Background

My husband and I started a small business in the real estate market in the beginning of 2016.  It is a relatively new endeavor to us, but in that time we have bought a total of 6 homes: 3 of them we turned into rentals, and 3 of them we flipped.

We also sold the first home we ever bought and owned to move when my husband changed jobs and relocated. So far, we have learned that no experience has been the same and the learning experiences in each process have been great, as in massive, but also good.

I was a math teacher with very little construction knowledge. My husband was an environment compliance manager at the time we started, so he also had an unrelated job. He, however, did have finish carpentry experience, plumbing experience, and roofing experience from past jobs and working with family members in these fields.

How to find the right real estate property for investment

To buy a home at a low cost is ideal obviously. This takes a lot of time searching, establishing good connections, and sometimes having plain old luck.

The Search

MLS feeds

Multiple Listing Services are the networks real estate agents in regions of each state link into to post the listings they have. Companies like Zillow and Auction will connect all of these regional networks nationwide.

Zillow and Realtor are what we use. I am afraid we have not ventured outside of these two.

Realtor does update its MLS feeds more often. This allows you to see the listings go up a little quicker and also the statuses change.

The various filters on Zillow, like looking at the maps, comparing costs, looking at tax histories, all make Zillow a little more user friendly. We constantly would be surfing and checking into these sites.

Sheriff sales

Sheriff sale schedules can be found on county websites. The sheriff sales are homes in foreclosure that the lender has handed over to the county to try to sell. On the sheriff sale site, there will be a time and location (often the courthouse), and it is an auction where the house goes to the highest bidder.

Buyers do not necessarily get to see or know the condition of the house. There is usually a reserve price (a starting bid), and the home tends to be sold in “As Is” condition. The risk, of course, is not knowing the conditions of the home, unless you have snooped around it- which I confess, I encourage.

Be aware of  the “As Is” contract. In most contracts, the home comes with disclosures. The contract between buyer and seller is based on the agreement of the truths of the disclosures.

If the roof is leaky, and the seller lied, there are legal means the buyer can get out of the contract. Not in an “As Is” contract.

Our experience with buying through a sheriff sale was great. The reserve price/starting bids sometimes are surprisingly high, but those we just walked away from.

The homes eventually go up for auction again for another opportunity to buy at a lower reserve. Keep an eye on them. Go in with a set price you want and try not to budge.

Auction.com

This is an interesting company which I compare to ebay for houses. Sometimes Zillow will link to an Auction file for a home. These again are bank repossessions.

The fine print really needs to be read for these homes because sometimes the foreclosure process is not as far along as you would hope. Closing could take a long time, and may not close at all..

Banks go to Auction.com to try to get a sale on their homes. These run the same risks as the sheriff sales with the “As Is” conditions.  

I registered for a user name, and it was very easy to do. I also easily placed a bid. Four days later, after no one upped my bid, we won, and I was kind of in shock in the fact I had clicked a few buttons, and now we had bought a house. So, this was easy to use.. Almost too easy.

Auction had people contact me right away. Communication was very quick and also helpful. I would say Auction had good customer support, but they are an even more distant third person seller than a sheriff sale.

The one hiccup we had was the abstract never came to us. We ended up having to pay for getting a new one made. Abstracts run between $1000- $2000. Still, overall I would say our experience with Auction was very good.

Connections

Getting in touch with the real estate agents in your area can really save time on the searching; however, one thing to know is often times real estate agents already have a calling list of established real estate investor; be persistent!

Call and politely inquire. Really present yourself as someone ready to renovate or invest. If you can get a trustworthy, strong relationship with a real estate agent, that really sets you up for more success in the search.

Luck

Sometimes after all of that time, nothing will show up. Sometimes, it really just takes a little luck and good timing.

How to start investing in rental properties

Something we heard repeatedly as we looked into renting properties was screen your tenants.

The quality of tenants can make a world of difference in the experience and the profit of your real estate. You must be careful to be fair, however; and it is illegal to deny tenants for reasons related to sex, gender, race, sexual orientation, etc…

We did applications for our tenants. Applications serve a lot of purpose. You have the right to know who will be living in your property and the potential tenant can show their initiative and a bit of their character by fully completing an application.

You need fair rules for your screening. Check your state for laws on being a landlord.

When it comes to screening tenants, I would say of the most important things to include on the application would be information about the following:

  1. Criminal record: look into their records. I suggest state online court records. I also suggest looking at facebook.
  2. Work history: Look for steady employment.
  3. References: Call the references. You could even have something for the references to fill out.

You want responsible, respectful, and financially able tenants.

Eforms have tweakable applications for free and can be downloaded as a word or PDF file.

Are rental properties a good investment?

We purchased two rentals at about the same time a year into the start of our small real estate business. After a successful renovation and sale of our first flip, we rolled the profit we got into two low cost homes.

They have been doing great for us in bringing a nice stream of income. We have had good relationships with our tenants, low maintenance requirements, and a steady stream of income.

I highly recommend rental properties as a fairly  passive income. We continue to be on the search to add more rentals to our binder, and will be happy to move on the right property.

The pros of investing in rental properties

1. Doesn’t require A giant capital

You are usually not looking for ritzy and glamorous homes. For the rentals we have, we never went in to transform them; we cleaned them. That’s it. Rentals are a good starter up project for passive income in real estate.

2. Passive income

With good screening practices, there should notbe a lot of the hands on stress of maintaining a good property with good tenants.

I do not think I need to say how great passive money is. Really we are just sitting back from a month to month basis, and we have an investment which is an asset to our financial folder bringing in income.

Again, assuming you have good renters, the property is for the most part maintaining itself. The home is truly an investment, growing in value with the market under the care of the renters and a little bit of your overseeing.

The steady monthly income is not huge after considering costs, but it is better than nothing. It is a $450 check a month in our hands that offset any of the costs, so we are losing nothing and coming out ahead.

3. A double money maker

After the home has provided affordable living for the rentee, and brought in a nice income for the renter, it can be brought up to date for resale.

Whether you have met the break even point or not through the renting period, the home can bring in a profit should you decide to sell.

The cons of investing in rental properties

1. Money gets tied up

Money gets tied up specially if you have a mortgage on the rental. I almost said a steady trickle of income above in the pros. The costs of mortgage, taxes, and insurance, not to mention maintenance, take away from a strong flow.

Make sure to do the math that you are coming out ahead. This is a slow and steady journey to break even, and your money is not as fluid to roll into other investments.

As an example, we have one rental we put $4000 down on. Based on our carrying costs and the rental amount, it will be about two years for us to break even on it.

2. Renter drama

We have not experienced renter drama. We have been fortunate to have great people renting. I’d like to say we did a good job screening.

But even with screening, tenants can go wild and thing can get legally ugly. The time taken to meet your renter’s needs and establish a respectful relationship is so worth the while.

3. Property damages

Things break. My husband has done some dryer troubleshooting. We have had to buy a new refrigerator all of a sudden. There has also been hail storms where we had to deal with a lot of insurance and hiring for repairs.

The responsibility as landlords to the tenants can cause for some sudden stress.

How to get started in the flipping houses business

We had a first dream flip that started us out. There was a little luck involved. We found a home that had been sitting on Auction. It was a first flip home in consideration, so we were kind of weary of Auction.

The auction ended having not met the reserve. Now, most times, the homes go right back up and through another “auction.” We did not know this and called a local real estate agent. It just so happened, the bank had listed it with a real estate agent specializing in foreclosures, and we called the day she got it.

We ended up with it. Here are some of the before and afters.

It was a mess, but we got it for very low. Again, this price will be trivial because it totally depends on the city you are buying in, but we landed this home for $27,500.

After you think you have found a good house- low in price and shabby, but not too shabby, you will want to weigh the possibility of flippling.

Flipping takes a leap. It is risky, but you also can arm yourself with some risk minimizers.

Mistakes to avoid when buying a house to flip

  • Drug houses. Homes with ammonia smells are commonly associated with meth.
  • Structural issues. We just are not knowledgeable of foundation fixes, and we would have to hire it out. Foundations can be expensive.
  • Ugly Houses. This may be weird, but you should be able to have vision of what you can do to the house. We do not tear down walls and transform. This, I think, is a common mistake for new flippers. The goal is not to pour a fortune into making an entirely new house.

Here was another home. You can see how we really just worked on what was there; refinished the floors and painted.

How much money do you need to flip a house?

This is hard to go into because it will vary entirely on the region you are working in. I did just want to show a glimpse of some costs to consider.

For our first home, our most successful, here is the profit we got.

cost details of flipping houses, real estate investments

It is also good to keep track of how many hours you spend. We tracked our time doing all of the work as well as any expenses we made using a shared Google spreadsheet. We documented about 800 hours.

Keep the receipts and this documentation to help with income taxes, which as seen in the table is a big chunk we kissed goodbye.

Is flipping houses a good investment?

We were hooked on flipping homes on our first home, and it profited enough to get us rolling into more rentals and more flip homes.

Despite the hard work, the satisfaction and profitability makes flipping another great investment if you are willing to put in the work and time.

I have to sometimes remind myself of the great light at the end of the tunnel when we are in the middle of the project, sweaty and on our knees in renovations, but the investment is worth the while.  

The pros to investing in flipping houses

1. can be very profitable

I put this statement here ignoring its counter argument. There is risk, obviously of the opposite, a flop. Some homes can be huge money pits, and we have seen some in the walk through where it would take more renovations than you could ever get out.

With good managing, however, the profits can be huge- another whole income to the yearly income. As I showed in our table above, we nearly doubled our investment in the end in a year’s time. We walked away that year with an amount written on a check larger than we had ever seen on one little piece of paper.

We have not ever gotten into the larger markets around here (we have tried, but they are very competitive). We have stuck to rural locations with smaller home costs. The gross profit in the larger markets would be riskier, but as the saying goes, also could be much a much higher reward.

2. Being your own boss

Our flips have been done on the side of full time jobs. My husband would go to his job, and then off to the renovation home he would go. Or, he would come home to watch the kids, and I would go do my jobs. I am a stay at home mom, but I too consider that a full-time job.

We worked with our schedules, and it was manageable- tiring, but manageable! We both enjoyed having the power in our hands to make this business work.

3. Satisfaction

We have had great satisfaction in the end. Though the process is rough at times, the finished product is amazing. We had the opportunity to dive into something we really loved to do. This job is a job of being the boss of yourself.

I do believe, the harder you work in this job of flipping houses, the better the pay off. It takes a lot of time, bargaining, work, and sweat, but if all of those are played right, a hugely profitable reward comes.

The cons to investing in flipping houses

1. It is A LOT of work

The man hours we recorded were on the low end of 800 hours. On shows, you see crews getting homes done in a month. We, being just two people took a lot longer. It always seemed we would miss our goal to finish by a couple months.

The end is particularly difficult, getting the last touch ups and details done, cleaning all of the construction out. It is not glamorous; it is dirty, sweaty, ugly, and exhausting.

I also do not know I would encourage flipping without having some construction skills and background. The profit margin would be greatly reduced if needing to hire out the jobs.  

2. Flops happen

We have not had any loss, but it is tricky. The costs add up, and you need to be careful. Having said it is a lot of work, we have had a home come out to have $8,000 of gross profit. The return rate was still better than putting gaining interest from letting that money grow in a savings.

Still, better than nothing, but if you consider we put about 1000 hours into it, we were managing and working an $8 per hour wage. The type of work that goes into it this is not an $8 an hour job. Flops will happen. This market can be risky.

Do your research and GO FOR IT

If you have read all of this, I commend you. You are getting a good start with researching. If you have not already found “Bigger Pockets,” I definitely recommend their content and joining their network.

They have a vast amount of experience to offer dealing with most of the questions concerning investing in real estate, whether it is renting, flipping, airbnb, or whatever else. They have a podcast and blog, and they are both great with very relevant and helpful experiences.

A lot of being a successful real estate investor is to be proactive and not reactive. With any business endeavor, the more risk, the more reward.

Real estate is risky, yes. We have found it very rewarding. We have been able to use our skills, learn new ones, and pave a foundation for a working business we enjoy. I wish this fortune to everyone.

Thanks, everyone, and thank you, Ray.

Erin is a blogger at Erin Baby Steps where she ponders out and takes on a mission to spread an awareness for math as it relates to toddler home learning/education, finances, projects, and even date night activity ideas.
She would love any support and suggestions as she takes one baby step at a time in raising family and meeting some personal goals.

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Your Guide To Podcasting: How To Podcast Like A Pro

If you ever considered starting a Podcast to share your thoughts, engage with people with similar interests, or as a way of adding a different medium to your blog to increase traffic and reach a wider audience, this post, by Arioch Jackson, will walk you through all you need to know to start your Podcast today.

Before anything, I have to thank Ray for inviting me to guest post on her outstanding blog. Her content is among the best on the Internet, and I will do my best to step my game up to her level.

She has asked me to explain how to begin podcasting. However, I’m going to kind of amend her mandate because starting a podcast is literally as simple as downloading the Anchor app. But this is not a good option if you’re looking to make your podcast truly YOUR podcast.

If you want to start a podcast the correct way, it’s a little more complicated in the short-term.

Please allow me to explain.


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Should you use a free Podcasting platform?

There is no shortage of apps for Android and iOS specifically designed to make podcasting mindlessly easy.

The most popular of these apps is Anchor.

  • Download and install the app.
  • Use the microphone on your phone or use an external.
  • Record the content.
  • Edit the podcast in the app.
  • Publish it to all major service.

Insanely easy!

However, there is a catch. Anchor will own your material and will place their ads all over your content. I get it. The service is free, and they have bills to pay.

In fairness too, they will release your content to you upon request. But, the revenue generated from your work will go largely to Anchor. You also will have no control over what they choose to use your work as a vehicle to promote.

I didn’t like that. I do see the appeal though; very quick, very expedient way to get your content on the Internet for listeners to consume. Having said that though, beyond the branding and ownership piece, there is a bit of a quality issue that steered me in a different direction.

Apple’s podcasting service accounts for fully 73% of all podcast traffic. They are the biggest dog on the block. Their service is somewhat selective in what is added to its lineup.

Anchor, however, has a deal worked with Apple. If you work with Anchor, your podcast goes on Apple’s service with no questions asked. Current statistics show that Apple has over 550,000 active podcasts on their service. Anchor claims to be powering over 40% of all podcasts originating since 2018.

What percentage of those podcasts, do you suppose, are worth listening to? How many of those Anchor podcasts are 11 year old girls gabbing about local boys and mall food?

I’d say a lot.

What Anchor basically has done is make podcasting so available that the market is flooded with shitty product.

What makes a popular Podcast?

Herein lies the problem. Just because you can podcast doesn’t mean you should podcast. And just as importantly, just because you can use a free app in lieu of actual recording equipment, doesn’t mean you should.

So, what do you have to do to break out of the noise? How do you set yourself apart? Simply put, you have to sound better.

Look at the top podcasts, as compiled by Podtrac.

Highest ranking Podcasts, monthly audience and global downloads
The highest ranking podcasts as recorded by Podtrac

What does this list tell us?

It tells me that the top ten most listened to podcasting operations are not Bethany and Brittany from The Gap or Vinnie from the pier. The most listened to podcasters happen to be some of the biggest names in news, entertainment, sports, and radio. Names like Will Ferrell, Colin Cowherd, and Joe Rogan, to name a few.

I don’t say all of that to discourage you. On the contrary, a lot of the names on that list began their podcasting careers in relative obscurity. But, look at the list again. Do you know what each one of those names has in common? Impeccable audio production quality.

Choose any one of those podcasts and what you will hear is clear and crisp vocals. You will hear clean and tight production elements. What you will never hear is shoddy recording and less than stellar content.

So, why would anyone serious about podcasting go into it knowing your kit is not up to snuff?

How to make your Podcast stand out

Back to the subject of this post. How to start a podcast. Step number one is committing to producing an aurally pleasing product. THAT is the best way to set yourself apart from 90% of the horses*it out there.

Let’s say I have two podcasts on the topic I am interested in to choose from. Podcast number one sounds terrible. Podcast two sounds great. Podcast two gets my click.

Assuming we can agree that equipment and production quality is important, the next step is to define what the right equipment is.

What are the tools needed to start a Podcast?

Budget is the biggest concern for most of us. Real people simply do not have thousands of dollars laying around to drop into recording equipment.

So, I have compiled a list of equipment that is important and accessible.

Website

Creating a site can be free. But, most of the time, if you want free you will be unhappy with the limitations. Cheap though is possible. I use Squarespace. For around $140 per year you can have unlimited audio storage, hosting, analytics, and whatnot. To know how to add a podcast to your website, you can check this step-by-step article.

There are a ton of services out there that will host your audio, if pure audio hosting is what you’re looking for. A lot of podcasters use SoundCloud for their hosting. I don’t pretend to know how that works.

Computer/DAW

The sky is the limit when it comes to computing. However, the most important thing when it comes to a computer meant for audio editing is RAM. You have to have RAM sufficient to handle the workout it is going to get when editing an involved bit of audio. Most Digital Audio Workstations (DAW) suggest a minimum of 4gb, with recommended 8gb of RAM.

As far as platform goes, Mac and Windows are your only real options. There are web-based apps for ChromeOS, but they are not intuitive and extremely limited in functionality.

Having said that, when I started my podcast I was using Twisted Wave and Beautiful Audio Editor for ChromeOS. Both apps are free, and somewhat functional. All you need is a really good Internet connection.

But as I said earlier, Mac and Windows are the best options. The industry standard for audio production/editing is an app made for Mac. It is called ProTools. It’s the software used by major recording studios. And it is so expensive that I shudder to think of anyone actually buying it for use in podcasting.

The other Mac app that a lot of people are using is Cubase. It has been around for a long time and Steinberg just keeps making it better. Again though, it is kind of expensive at around $400. You know what though? Macs are fu**ing expensive.

The options for Widows are much more affordable, as are the computers. And nearly as functional. Cool Edit Pro/Adobe Audition is a radio industry standard for recording and editing. $200 price tag though.

I use a program called Reaper. It is a full line audio recorder/multitrack editor that can do pretty much everything a podcaster could ever dream of. It comes with a plethora of MIDI effects for changing pitch and adding elements to a vocal. It also has a very good noise isolating plugin that can reduce/eliminate background noise from a recording. $60 price tag was in my budget range.

It is worth mentioning that there is a DAW out there called Audacity. It is a free software suite that is very, very good. A lot of podcasters use it exclusively. I have used it as well in the past. My only complaint is stability. It crashed a couple of times when I was using it. That pretty much ended my association with that program.

Microphone

Again, the sky is the limit when it comes to microphones. You can spend as much as you like. However, do you need a $4000 Neumann condenser? Probably not. There are several microphones you can use that are budget friendly.

I am getting ahead of myself. There are two types of microphones that are used in podcasting: They are Dynamic and Condenser mics.

Dynamic Microphones

Joe Rogan uses a Shure SM7b. That is a legendary broadcast microphone. But, it is also a dynamic mic. With a dynamic microphone, you must have an audio interface that feeds into your laptop. And that is where sh*t gets expensive.

Dynamic mics are also very flat sounding out of the box. So, in order to have a dynamic mic sound full and pleasant you must also buy a mic processor. So, why do people buy dynamic microphones? Simply put, they are better.

Dynamic mics have been around for 100 years, and we are very good at making them. They also are more forgiving. A person doesn’t really have to worry about background noise and pop filters as much with the dynamic mic.

Condenser Microphones

Condenser microphones though, that is a different animal entirely. This style of mic is more along the lines of what you will be in the market for. They are reasonably priced, sound great right out of the box, and plug directly into your computer via USB. That last bit is huge!

No need for an expensive audio interface with the USB mic. For the purposes of this post, I am going to steer you in the direction of the condenser.

A company named Blue makes a line of mics that have become the industry standard for podcasting and YouTubing. They range in price from $60 to $250, based on features wanted and style.

I use the Blue Yeticaster. It retails for $199 and comes with the Blue Yeti, shock mount, and boom. I chose this particular mic because it has 4 settings that can be adjusted based on what I am trying to do. Most importantly though, it has a punch jack for my headphones. This gives me the ability to listen to playback or vocals in real time.

But, I did not always have the 200 bucks to drop on a microphone. When I first got started I was using a small condenser mic I bought from Amazon. It is made by a company called Fifine.

The K669 is a USB condenser mic and retails for $35. It is an outstanding little microphone. The damn thing sounded great and, honestly, performed better than some of the more expensive mics I tested. It is unidirectional, meaning that it hears what is directly in front of it. This is perfect for the podcaster who works in a room with environmental noises.

Headphones

I can go on all day about headphones. It is important to remember though, the point of headphones. I have to remind myself all the time why I need headphones in the first place.

Podcasters/broadcasters use headphones to simulate what their work is going to sound like to the average listener. That is all. And that is the sticking point for me.

I love headphones. I love expensive headphones. I own a pair of AKG headphones that were so fu**ing expensive I don’t even take them out of my house. And while they are the most amazing “cans” I have ever put on my ears, they are not worth a f**k for podcasting. They make everything sound sexy. In short, there is no realism.

As someone putting out a product, I need to hear exactly what my listener will hear. So I use two different sets of headphones when I am working on an episode.

The headphones I use when recording, editing, and for mastering are the Sony MDR-7506 Studio Monitors. Broadcast industry standard. Howard Stern has been faithfully using them for 30 years. Why? Because they are the perfect headphone for broadcast and audio work.

They’re comfortable, closed ear designed (to prevent feedback), durable, and inexpensive. I paid around $80 for them knowing I will be able to expect 8-10 years of longevity. And most importantly, proper closed ear headphones simulate what your audience will hear when listening in their car or on a speaker.

The second set I use are purely for listening to the finished product. Immediately before uploading a new episode to the website, I put in my Bose wired earbuds and listen.

I love the Bose earbuds for a hundred different reasons. But, in the context of podcasting, I love them because they don’t lie to me. I get a true sound out of them. I have experimented in the past with the Apple EarPods and the Beats earbuds. Both of those products, while very good, lie to the listener. Beats, in particular, is too bottom heavy. This makes audio production sound muddy and unclear. A podcaster can listen through Beats earbuds and think their work is mixed incorrectly. Hell no.

The result of working with lying headphones is a finished product that sounds great in the lying cans, but sounds like sh*t to everyone else.

Music

Quick note on music. Music isn’t usable on your podcast, even if you paid for it. You have to secure broadcast rights for songs. It is a pain in the a**, and quite expensive. There are a hundred different “royalty free” music services on the web. Find one you like and go with it.

And that really is it for my dissertation on equipment.

Summary of suggested tools:
  • Fifine Mic: $35
  • Laptop: I bought a refurbished Lenovo ThinkPad for $230
  • Headphones: Don’t skimp here. $80
  • Digital Audio Sofrware: Audacity is free, but I paid the $60 for Reaper
  • Website: Squarespace – $140 per year

It is important to note that the learning curve on audio software is steep. If simplicity is more important than features while you’re still cutting your teeth, I suggest going with the free option rather than paying for a product you do not know how to use.

How to submit your Podcast to Apple and Google

Actually making your new podcast appear on Apple and Google is also kind of a pain in the a**. But thankfully, you only have to go through it once.

Google play podcasting portal and Apple podcasting interface is where you will need to go to register.

Fill out their forms, agree to their horses*it, and insert your RSS feed into the field. Then you wait for them to approve you.

Kind of a daunting list of things to buy and learn right? I know it is.

It is especially daunting when there are services out there, like Anchor, that offer you the immediate gratification of installing a free app and publishing a podcast within minutes. But, you have to ask yourself where you are wanting to go with this podcast.

If you are looking to just record fart noise and talk sh*t at the mall, then Anchor is perfect for you. You may even make a few dollars from ad revenue they sell for you.

But, if you are thinking long-term, committed to creating a product that is better than most of the field, want the option to place ads or not, and you want to own your work then doing some variation of what I detailed above is the way to go.

Can starting a Podcast increase your website’s traffic?

The traffic I have received due to the podcast has been different. More eyes are seeing my content, to be sure. But, actual interaction with website content has decreased.

To clarify, when I was blogging exclusively, it was like pulling teeth to get people to stop “liking” my post notifications on Twitter, and actually go read the damn blog. People on Twitter are very supportive of other bloggers, but the overwhelming majority of them do not actually read as much as they “like.”

I would publish a new post and I would be lucky to get 15-30 views per day. However, the people who did view the content gave me feedback via Twitter or through my contact page. Comparing that to the traffic generated from the podcast is like apples and oranges.

When I publish a new podcast episode I am seeing 75-100 views per day. But, they aren’t doing anything other than looking over the main page and clicking out. The burden is on me now to figure out how to keep their eyes once I have them.

My energy for blogging has waned somewhat since really diving into the podcast. I feel like I get more “bang” out of the podcast. I use the idea I would normally write about in the podcast. I really love the “theater of the mind” aspect of audio.

And honestly, I am a slow typist with giant hands, so when I get done knocking out a post my hands ache. I think there is a way to do both, I just haven’t figured that out yet.


Check out my podcast on Apple, Google Play, or Stitcher. Misanthrope Radio is the name of the show. It is a work in progress, but I have fun doing it.

And again, thanks to Ray for inviting me. Her work is some of the best I have ever seen. Being invited to guest post on her blog is an honor.

AJackson has 15 years of experience in commercial broadcasting and 10 years in food service management. BS, MBA, and CEC.