Chaïma, a French woman of Moroccan origin, with a passion for baking, launched her French bakery, O’Sucre, in Egypt last year. She shares the challenges her business faces and her one-year goal to make it a success in 2024.
Reading Time: 6 minutes
Last October, I was searching for Halloween-themed pastry for a small party we were having. After several days of browsing different bakeries’ menus, I came across an Instagram ad for a Halloween-themed menu that had just the vibe I was looking for.
Continue ReadingA collaborative effort between the owners of the Egyptian gothic gift shop miniROOMZ and myself, to bring you a detailed article, with practical steps and inspiring thoughts to anyone with a small business idea.
Reading Time: 10 minutes
In this article, we are discussing how we started our small business miniROOMZ. A new gift shop with a niche that is relatively uncommon in Egypt, selling handcrafted, gothic-inspired decoration items.
Continue ReadingReading Time: 2 minutes
Encryption systems, such as SSL, create a secure connection between the website’s server and the visitor’s browser. This protects data from prying eyes and ensures authenticity and credibility. Without encryption, data traveling over the web is vulnerable to hijacking. With this in mind, website owners must encrypt all sensitive data.
Continue ReadingIf you have a website for your business, or your website IS your business, you should definitely give this article a read. A contribution by Michael Stephenson discussing what monitoring your website’s performance mean, and its ultimate benefits to your business.
Reading Time: 4 minutes
While the rise of online selling has provided various benefits to businesses, it has also made competition in all industries fierce. Having a functioning website plays a key role in the success of any modern business. As providing customers a smooth experience increases the likelihood of them making repeat purchases and choosing you over competitors.
Today, we explore the various ways website monitoring helps provide the best service to customers and the tools you should consider using.
Continue ReadingHow to fund your startup? If you have an idea for a startup and you’re wondering what are some of the easiest ways you could find financial funding to launch that business, this article is for you. A contribution by Amy Reed, listing the 5 easiest ways you can fund your startup.
While the world has suffered a commercial crisis, causing thousands of businesses to shutter, the pandemic has also triggered a huge increase in business startups.
Many budding entrepreneurs and those pushed into a change of career have taken the leap into new business ventures. Indeed, Forbes reported last year that the pandemic had fueled a global growth of startups, with figures significantly surpassing initial forecasts.
Continue ReadingAs a continuation of discussing startup growth and how to maintain a successful business long-term, in this article, by Michelle Laurey, you will learn in detail all the steps needed to scale your business from a startup to a bigger company, and how and when to go for Initial Public Offering (IPO).
For startup founders, the path to becoming that billion-dollar unicorn is paved with countless unavoidable stops. Startups first have to find a winning idea and validate it. After that, they need to keep improving and iterating their product or service until they achieve the perfect market fit.
When a startup settles on a product that customers want, it will move from the survival phase and start working towards the success stage.
This is a huge transition.
Continue ReadingSetting up a blog for your business is an essential step to build an audience and for your customers to connect with your brand. It is also an effective method to market your products and services. In this guest post, by Joe Peters, you will learn the 6 steps it takes to run a successful blog for your startup.
Companies with blogs get 67% more leads per month than those without them. That means a business will have more opportunities to convert prospect buyers and earn more money than its competitors.
Continue ReadingBuilding a small business is hard, but keeping that business up and running long-term is much harder.
Growing a startup requires having what it takes to go head to head with your competition and actually beating them; learning the obstacles you may run into and solving them BEFORE they happen.
In this guest post, by Michelle Laurey, you will learn that the road to a startup’s continuous success has 9 stops, and they’re all discussed below.
In today’s day and age, it’s not enough to adhere to the old adage of “build it and they will come.” Firstly, if no one knows what you built, they can’t become a customer of your startup.
Secondly, your job is not finished once you have incorporated a startup company. Instead, there is more global competition for your startup than ever before.
Continue Reading
