marketing – The Ray Journey

6 Easy Steps To Guarantee Your Startup Blog Success

Setting up a blog for your business is an essential step to build an audience and for your customers to connect with your brand. It is also an effective method to market your products and services. In this guest post, by Joe Peters, you will learn the 6 steps it takes to run a successful blog for your startup.

Companies with blogs get 67% more leads per month than those without them. That means a business will have more opportunities to convert prospect buyers and earn more money than its competitors.

Step-By-Step Guide To Creating A Bulletproof Strategy For Your Business

It takes a lot of work to start a successful business from scratch. Your business strategy is the foundation that you’ll build on. The more thought and planning you put into that strategy, the higher the chances for your business to become successful and grow steadily. In this guest post, by Heather Redding, you will learn the best way to formulate a strategy for your business.

Imagine for a second that you and your best friend have decided to go on a road trip together. Now, you might do one of two things. You could just get in a car and start driving without a map, supplies, or any sense of direction. The odds of you guys getting anywhere are slim to none.

On the other hand, you could plan the whole thing out from the beginning. You could plot the best route, prepare necessary supplies, and take precautionary measures in case something unforeseen happens, such as the car breaking down in the middle of nowhere.

The 8 Most Important Tips For A Successful Home-Based eCommerce Business

If you wish to build your own e-commerce business, as an extra source of income or as an alternative to your 9-5 job, and aren’t sure how or where to start, in this guest post, by Michelle Laurey, you will learn the important things you need to start and run your own successful home-based e-commerce business.

Thanks to the internet, it is easier than ever to launch and build a business from the ground up, from the comfort of your home, and expand your earning potential with lower startup costs.

Not everyone is suited to the 9-5 lifestyle. With eCommerce, you can work wherever you are, whenever you want. All you need is a phone, laptop, and a strong network connection.

Email Marketing: The 5 Hidden Secrets For High-Converting Emails

Email marketing is one the most important tools for anyone with a business, whether you have a product to sell, you’re an affiliate marketer marketing other people’s products, or you are a business owner, if you don’t know how to convert email subscribers into customers and buyers, you are missing out on a lot of potential sales! In this contribution by Alison Wolf, you will learn the 5 secrets to high-converting emails.

There is a lot of noise (again) about how email marketing is dead. News flash: Email marketing is only dead when you are doing it wrong!

Did you know that Email is the third most influential source of information for B2B audience? While for B2C, 80% of retail professionals state that the biggest driver of customer retention for them is email marketing.

There are about 105 billion emails being sent every day. And reports show that 68% of millennials’ purchase decisions are greatly influenced by the promotional emails they receive.

The 6 Biggest Holiday Marketing Mistakes You Should Avoid

If you run a small business or if you sell any kind of products online or offline, you must have a proper marketing plan in place for the holidays to make use of this shopping season. Learn the most effective strategies and the mistakes you should avoid when creating and implementing your holiday marketing campaign in this guest post, by Emma Cajthaml.

Reading Time: 5 minutes

Every holiday season presents its unique set of challenges for small businesses and their owners. New trends, new colors, new social media platforms, and even more competition, which is why how you market your business and when you start your marketing campaign are going to be so important this holiday season.

What It Takes To Start Your Own Business As An Entrepreneur In Egypt: A Real-Life Experience

If you are someone looking to start their own business, whether you live in Egypt or not, there is always a lot to learn from someone’s journey to building a successful business from scratch.
Read in this guest post, by Ingy Zahran, a little about her business, what kind of effort and planning it took her to make the shift from full-time job employee to an entrepreneur and a business owner, and what obstacles she had to overcome in order to achieve success with her business.

My name is Ingy Zahran and I’m an artist and a business owner in Egypt. I was really excited when Ray suggested that I write an article about my journey from being a simple Road Design Engineer (yes, you read that right :)) to being a full time artist and starting my own business.

I remember, for years, I searched online articles and stories of people who made the shift from having a full time job with a stable salary to venturing into the somewhat risky life of an entrepreneur.

The Best 10 Email Types To Send Your Email List Subscribers

If you are still trying to build an email list or if you find yourself often running out of ideas for emails to send your list, you will find 10 different email types in this post that will help you find more material for your emails.

Having an email list, whether you are a blogger, a business owner, or a content creator of any type, is crucial to you because it is the only sustainable way through which you can reach your audience and/or customers.

Before starting this blog, I did a little bit of research to see what were the most important points to pay attention to as a newbie blogger. And one of the most common pieces of advice that old-time bloggers had was that they wished they had started building their email lists earlier.

Successful Entrepreneurs Have Said These Are The Best 10 Business Strategies

What does it take for an entrepreneur to start a successful business? Learn the 10 strategies you should follow as a new business owner to guarantee your startup success. A contribution by Emma Sumner.

When it comes to various entrepreneurs and their “road to success” stories, the first thing you need to realize is that every single story is different. There is not a single, sure-fire way you can reach success nor is there a single recipe for triumph.

However, the fact is that there are certain things successful business people do differently, and there certainly are some great business strategies that will enable you to move into the right direction when success is concerned.