If you have a business, a website or a blog, knowing social media marketing tricks and techniques is a must if you want to grow and establish a name for yourself and your brand. In this guest post, Steph explains the steps to create the perfect social media marketing plan for your business to stand out from your competition.
It’s no secret that one of the most effective ways to grow your business or blog is through social media. I have no doubt about that.
Social media is one of the best forms of online marketing. But what makes an effective strategy? And how can you use it to grow your business or blog?
When Ray approached me to write a guest post about social media marketing, I jumped on it! A) Cuz I like ya Ray, and B) Because guest posting is a great addition to my social media marketing plan!
In this guest post, I’ll help you come up with an effective social media marketing plan.
We will discuss the most important aspects of a successful social media marketing strategy, so you can grow your business or blog!
I can provide you with all of the tools and information I have learned studying Social Media Marketing, but it’s up to you to put it in to action.
There are several steps to creating an effective social media marketing plan that works for every business or blog! Let’s break it down:
1. What Is Your Product?
This is the most important step in creating any social media marketing plan. You need to know your product inside and out.
Your product could be a physical item, or it could be your website or blog. Having a clear understanding of your product will help you streamline your marketing campaign and make it much more effective.
2. Who Is Your Target Audience?
Who is your product for? When you created your blog, who did you envision reading or using it?
You simply can’t market something to someone if you don’t know who it is for. It won’t work effectively. Google analytics can give some insight into who is already visiting your site.
Pay special attention to your returning visitors, as they are particularly interested in what you have to offer. Keep them in mind when brainstorming future blog post ideas!
Ask yourself what topics would they be searching for, what writing style would resonate well with them, and what type of graphics would attract your ideal reader?
3. Who Are Your Competitors?
Knowing who you’re up against can help you serve your ideal audience better. A little friendly is good!
So, take a look at what some of your competitors are doing across social media and identify what seems to be working and what doesn’t.
You’ll likely find some gaps you can fill here too. And, this can help you further idenify who your target audience is.
Now that you (hopefully) know a little more about your product and your audience, you can start planning!
Every plan should start with a clear and attainable goal. What are you hoping to achieve?
If it’s more e-book sales, create an effective landing page with a clear call to action. Then, once you have the product in place, you need to get people to find it!
You can use social media sites such as Pinterest and Facebook to get people over to your page.
But this doesn’t always work.. Why? Find out!
How To Create A Social Media Marketing Strategy That Works For You
Try two different plans, with separate landing pages and social media graphics, and then split test the results to see what works and what doesn’t. You can do this by analyzing your data in Google analytics.
You’ll notice a huge improvement and be able to cut through the learning curve much faster this way. You can also use this to see which Pin graphics or Instagram posts get more traction.
Social media works, if done right! If you’re not getting much traffic from social media or you simply want more, you need to re-evaluate your strategy.
And, if you don’t have any more time to allocate to your strategy, then this is exactly the plan for you! By testing your process, you can use your time more effectively.
How To Successfully Execute Your Social Media Marketing Plan
1. Add Value
Give your readers something of value! Valuable information is the best way to gain credibility!
Think, what can I do to add more substance to my site?
Come from a place of honesty and service and show credible ways to solve your audiences problems and you should be able to see an increase in loyal followers!
2. Get Noticed!
Create a cohesive branding strategy based on the results from your above A/B tests.
Use the styles that work best for your audience and create social media posts that get noticed.
There are tons of online stock image resources as well as simple graphic design tools such as Canva that make this step easy.
3. Be Persistent
There are millions of blogs out there and many are competing for your audience’s attention. I like a little competition, because as I mentioned it can help you identify your audience and it can help you fill voids they may have missed.
Branding can help people distinguish your blog from the others. You will not notice immediate results, becauseeffective branding takes time, longevity and consistency.
One of the most common things I’ve seen among my ‘competitors’ is they give up too soon.Nothing beats persistence.
Check out some inspiring stories of leaders within your niche or industry.
A little inspiration can bring out new ideas. You can also find new mentors this way and other leaders in your field!
5. Wait For It
Perhaps the hardest step, waiting… It won’t happen overnight.
What Are The Best Social Media Websites To Market Your Business?
Here’s a list of my favorite social media networking sites to get you started:
Twitter is a great platform to post links to your blog or business website, and connect with like-minded individuals through hashtags.
LinkedIn is known as a social network for professionals. This is a great place to establish your business or blog. You can join company pages and groups- they even have blogger groups. It’s like Facebook in a business suit.
Tumblr is the site that lets you share anything- text, photos, quotes, links, music, images, videos, you name it. And it’s free! There are tons of bloggers on here to connect with, in every niche.
I love this one! Flipboard is a social network and news aggregator that allows you to follow topics and other users. Create ‘Magazines’ and add content from blogs and other websites as well as flip stories from other users into your magazines.
On Snapchat you can share photos, videos, text, and drawings quickly and easily with anyone around the world. Upload ‘stories’ to share, and create snapchat geofilters to promote a business, wedding, or party! It’s a fun way to stay social online.
Reddit is known for news, social networking, content rating, and discussion. And it is super popular today! With over 300 million monthly active users, your blog posts could be seen by a whole new audience.
Pinterest is a social site that focuses mainly on images and not on status updates. It’s an excellent way to share your blog posts and website links. The pin feature allows users to share and save other people’s work.
Medium is an online publishing platform that brings together writers, thinkers, poets, storytellers, and bloggers alike! You also get paid for your writing through their partner program.
I hope you’ll put this information to good use because if done right, it works!
I couldn’t reveal ALL of my social media marketing secrets just yet. There is so much more to share than I could cover in one post!
I’m set to graduate from the digital marketing program at George Brown College this fall, and have spent thousands of dollars and several years studying the ins and outs of social media.
As a former jouranlist, I have an edge on my competition because I come from a lenghthy background in editing, publishing, and graphic design.
I’m currently working on an interactive course featuring tips I’ll only share with the bloggers who are ready to take their marketing to the next level.
If you’re trying to grow your email list or if you want to build one and don’t know where to start, these 6 tips should help you.
As a blogger or a writer or anyone whose work depends on reaching an audience, having an email list is an essential part of the job.
Not only is it important for sharing your work and driving traffic to your website or for making sales, if you offer products, but it also helps create a relationship and a connection between you and your audience.
People who subscribe to your list are most likely the hardcore fans, ones who are genuinely interested in what you have to say, and they voluntarily signed up to receive more of what you have to offer.
To make it worth their while, there are a few things you should pay attention to in order to ensure quality of your emails and more interaction from your subscribers.
Having a decent service will make your life easier in reaching your audience, sending them appealing and organized looking emails, having access to stats to be able to target the right people and provide them with the material that they are actually interested in.
There are plenty of services available for you to choose from. Some of the popular examples out there are: Mailchimp, ConvertKit, Constant Contact, Mad Mimi, GetResponse, and AWeber.
Mailchimp is one of the best and most reliable FREE services out there, and it is also compatible with WordPress with a built-in widget (it is the one I’m using, too!)
Mailchimp has a user-friendly interface and it provides you with in-depth stats and analytics to know your subscribers better and offers you ways to learn what you can do to enhance their experience.
Some of the stats you get to learn are things like the type of interaction you get on your emails, subscriber locations and how often they open your emails, helps you create different categories/groups of subscribers and target them with different campaigns, and to top it all off, it offers you a free plan up until 2000 subscribers.
The only downside I found with Mailchimp is that there is no customer service available for the free plan. So, if you need help with something you will need to search through their knowledge base.
And if you’re on WordPress, their customer care have actually been helpful when I had questions about the service at first.
You can read more about some of the other email marketing services in this article and learn more details about their different features and the plans they offer.
2. Make it easy for visitors to subscribe to your list
In order to have a powerful list, you need to have subscribers on that list first. So how do you build this list?
You should use every opportunity you get to make people subscribe to your list. People shouldn’t spend too much time looking for a way to subscribe.
In fact, no one will try to search for a way to subscribe, if it is not right there, front and center, asking them to do it, 99% of the time, they won’t even bother.
So make sure you have the following on your website:
Set up a dedicated page on your website where people can go to sign up.
Create a pop-up form asking your visitors to sign up when they are about to close the page or when they have spent a certain amount of time on your website.
Ask them to subscribe at the end of every blog post you publish by adding a small subscription box or by adding a link to your subscription form.
Make subscribing to your list an easy, simple, and quick task, and make sure you tell people why they should subscribe to encourage them to do it.
The reason people bother to subscribe to your email list is because they want to receive more. So if all you send out in your emails is a link to redirect them to your new blog post, then how is subscribing to your list any different from simply following your blog?
People on your email list should have access to something different: more information, more tips, better discounts, first access to a product, free products, etc..
Whatever it is that you offer through your website, your email list subscribers should have more. So make sure to look at every email you send out and think, “how does this add more value for my subscribers than my non-subscribers?”
4. Send out emails consistently
If you promise weekly emails, then make sure you send out weekly emails. And I will have to admit that I have personally fallen short to keep that promise the past two weeks due to some technical problems (such as mylaptop crashing for a week) and other life-just-got-in-the-way kind of reasons.
However, apart from this recent hiccup, I always make sure to have an email sent out every week. Your subscribers need to know that you will deliver what you promise them.
One more reason to send emails consistently is that you don’t want your subscribers to forget about you.
If you send emails and then stop for a month or so and then start sending emails inconsistently, you will lose that connection which you have built with your subscribers and they could lose interest in your emails all-together because they will have forgotten about you.
Real life example:
I remember I once signed up to a financial advisor’s email list that promised a 7-day free course on a certain topic. I was interested in this topic and I signed up expecting I will be receiving an email every day for 7 days that will cover the subject.
But what happened was that I received the first email and then received the second one about 3-weeks later and then the 3rd one a week after that, it was so weird and got me puzzled. Of course by the time I received the second email, I had completely forgot about this course and already lost interest.
I eventually unsubscribed from their list because I was no longer interested in the subject; they failed to provide what I needed at the time they were supposed to provide it.
5. Do not spam your subscribers
There is the sending-consistently-to-not-be-forgotten-about, and then there is the sending-too-many-emails they will want to forget about you.
While your email list subscribers are mostly your loyal audience, they still have the option to unsubscribe from your list at any given moment.
And the reason most people would go through this step is if they feel like they are receiving too many emails from you. I know this is the number one reason why I would unsubscribe from a list.
If you promise your subscribers a 7-day email course, then sending an email every day that is part of this course they subscribed to get is okay and acceptable.
But if you send out an email every day, unannounced and unasked for, to ask people to check your new blog post, buy your new product, enroll in your course, or send emails with affiliate links and ask them to go buy this or that, this is called spamming.
And most people will feel that you are distracting them from probably more important and more useful emails that they have in their inbox. And so they will end up unsubscribing from your list.
If you want to have people buy your product or visit your website, flooding them with emails will not make that happen.
Instead, if you want them to buy a product, you can send out one email to announce that a product is in the works, another when it is available for purchase, and maybe one more as a reminder email that this product is now available.
Make sure that there is a space of a few days between one email and the other, and within this email make sure you explain why this is a good product and how it will benefit them.
If what you want is just for them to visit your website to read your new posts, then an email once a week to send a recap of what has been published on your website is enough.
It is also a good idea if you mention clearly from the start, in the sign up form, how many emails you will send out or how often your subscribers will be hearing from you, be it daily, twice a week, weekly, or monthly, so they would have an idea and know what to expect before signing up.
6. Write an attention-grabbing subject
Before sending your email, you should put in mind this one final thought: Why would someone open this email?
Every website asks their visitors to subscribe to their mailing list and most people have their inboxes full of those mailing lists emails. You know this is true because you are probably also subscribed to a good number of other websites yourself.
So if you don’t know how to grab your subscribers attention to your email, it will get lost in the piles of other emails of product offers and newsletters in their inbox.
When writing the subject line of your email, make sure it is as descriptive and as short as possible. In 4 or 5 words you will have to attract this person’s attention.
The way to do this is if you know what your subscribers actually need or what they may be interested in learning or buying.
If it’s an offer make sure it says so, if there is a discount/sale mention it, if it is information that will help them achieve something or learn to do something then make sure they know what they will learn in the subject line.
As easy and effortless as it is to press on an email to read it, but even this task requires you to push people to do it, because when there are dozens of other emails that require the same simple task, it becomes competitive for you and daunting for the reader.
So they will only open the email they feel has a potential to benefit them and be worth the little time they probably dedicated to check their emails.
If you don’t know how to use Pinterest to promote your blog, what Pinterest’s SEO means, or how to choose the right keywords, then this post is for you.
Before we start, I just want to say that after reading all that has been said of Pinterest and how to use it (and there is a seriously overwhelming number of articles out there!), I found that the amount of this information cannot fit in one single post. Unless, of course, my plan was to write a 10k words long post, which it wasn’t, to be honest.
So, in this post, I go over some of the basics for those who just don’t know where to start with Pinterest. And I discuss a few major points, like Pinterest’s SEO and how to choose the right keywords, plus some tips that should help you get off the ground and create some changes towards better traffic.
However, there will, most certainly, be more posts to come on Pinterest in the very near future, so I can share the remainder of everything I learned.
I have seen so many bloggers use Pinterest to drive traffic to their websites and it amazed me how much traffic some of them could get. However, most (if not all) of these blogs are lifestyle, beauty, cooking, or travelling blogs. All of these blogs are great with images.
There is nothing more expressive than a photo to show a great outfit, or a beautiful scenery, or a delicious recipe.
So while I had Pinterest on my mind as something I was tempted to try, I honestly wasn’t sure if this was something that could work for me given the nature of my blog and how it doesn’t at all depend on beautifully taken photos.
So I was clueless as to what I could do to benefit from this platform.
But I was persistent and I didn’t like the idea of letting a chance of such an opportunity, to drive traffic to my blog, pass by me without even giving it a shot.
So, I started searching on Pinterest to see if there is anything that is relevant to what I blog about and to my surprise, it was FULL.
One of the things I realized I could benefit of is “infographics;” for some reason I didn’t ever think about that, and no one ever suggested it to me when I asked a few for advice. But it turns out this is the perfect way I could incorporate my website’s material into a “pinnable” photo on Pinterest.
This brings us to the answer of this question:
Which niche can benefit from Pinterest? – Every single one of them.
Should you use Pinterest to promote your blog?
Yes, you most certainly should.
At the moment, Pinterest has around 250 million monthly users and it is used by people in every region in the world. Pinterest has proven to be a lead competitor among search engines because of how resourceful it is (some even go as far as saying it’s competing against Google, but that’s a little far-fetched in my opinion).
But I also wanted to know what bloggers around me think of it, so I started a poll on Twitter earlier this week to have some sort of an insight; and it looks like the majority of bloggers do believe that you should use it since the majority of them are already using Pinterest for their blogs.
According to this very humble poll, 74% of the 197 bloggers who voted are using Pinterest.
However, it seems that Pinterest is quite the confusing platform, because I also asked bloggers to share their experience with Pinterest so far, and although 74% of the voters are in fact using pinterest, not necessarily all of them know how exactly they can benefit from it.
And those 26% who are not using it are mostly either not interested in the platform or, like myself, bloggers who had no idea where to start.
But before we dive into how to use this platform, let’s first make one tiny clarification..
Pinterest is not Instagram
There is a misconception that some people seem to still have about Pinterest from what I’ve read and that is that they dub it as a “social media platform,” like Facebook or Instagram, which it was at some point in time, but now Pinterest is mainly a search engine, more like a visual search engine.
Now, people use Pinterest like they use Google. Maybe some people still use it to connect with other followers, but the vast majority of visitors use it for search. They type in a keyword in the search bar and Pinterest provides matching results to what they are looking for.
If you use this site with that mindset, you will have a different approach as to how to better your rankings there.
Because just like you should pay attention to Google’s SEO for your ranking on Google’s serp, you should pay that same attention for Pinterest’s SEO rules to get higher rankings on it’s search result page.
I would very much recommend reading my last week’s post on Google’s SEO The Simplest Guide To SEO For Beginners, in addition to this post, because you will need to have an understanding of both SEOs to be able to get more traffic.
What is Pinterest’s SEO?
Pinterest’s SEO is optimizing everything on your Pinterest account to follow the specific guidelines and Pinterest best practices in order to appear on a Pinterest search results page.
However, Pinterest is known for continuously changing/updating their rules (much like Google), so what may have worked a year or two ago, could get your account penalized now.
That’s why you need to be on the lookout for any updates that might affect your current pins and how they rank.
How to choose the right keywords for Pinterest
One of the most important things to pay attention to when applying Pinterest’s SEO is focus on optimizing your account with the right keywords.
These keywords should be in the descriptions of your board, board sections, and pins, as well as the titles of each one of those.
(If you’re new to Pinterest and don’t know how to create boards or pins yet, I’ll get to that in the next section.)
To know which keywords to use, you can do the following:
1. Pinterest’s search suggestions
When you search for something on Pinterest, it shows you a list of relevant keywords that is related to your search. These words should be your guide as to what most users who search that word would be interested to see.
Try searching on Pinterest with relevant keywords to your niche and look for the type of results you get.
How much interaction the pins appearing for this specific word are getting? You want to aim for the keywords that are getting the highest number of interaction.
2. Category search
You can search in the specific category that matches your niche. When you click on a category it will show you how many users are following this category and the most popular pins.
Under each category there are several topics, each topic you click will show you the number of followers of this topic along with the most popular pins shared in that topic, which should also help you figure which titles and images work best for this topic.
It will also show you a list of other related topics to this one. This information will give you an idea of which topic branches in your niche would perform best on Pinterest.
You can also go to the popular category and find out which topics and pins are the most popular at the moment on Pinterest in general.
How to start using Pinterest
I’m aware that probably most of those reading this post already have a Pinterest account set up; so if this is you, you may check if you forgot one of those steps or just skip this section.
If you are, however, brand new to this platform, here are the very first steps to take to start using Pinterest for your blog:
First you will need to go to Pinterest and sign up for an account.
Upgrade to Pinterest Business account to get more in-depth analysis of your account’s stats (it’s free).
Install a plugin to your website that adds a “save it” button on your blog post images which allows visitors to share it on Pinterest. Or get it from Pinterest here.
If you’re using WP and want to add a “save it” button on your image without installing a plugin, check these steps.
You can also add a Pinterest share button on your page along with the Twitter and Facebook ones (for WP users).
Allow your site visitors to follow you on Pinterest by adding it among your social media links widget. (for WP users).
Start creating new images for your blog posts with image size 600×900 (more on this below).
How to customize your Pinterest account
Once you have done the basic work which is join the platform and set your website to become Pinterest friendly. It’s time to work on the Pinterest account.
First you will want to create a board. The title of this board should be the title of your website/blog, for the sake of SEO, but also to make it easier for your visitors to know they will find everything related to your blog posts in this one board.
You should then edit the description of this board. And, when doing so, use as many relevant keywords to your website as you can; this helps with your SEO.
However, add these words in structured sentences, don’t just stuff many keywords randomly. This is because apparently Pinterest algorithms can tell if your are trying to use too many keywords to rank and will consider it a spam.
In your newly created board you can either add pins directly or you have the option to create separate sections and then add pins to each section.
This will entirely depend on your content. If you post about a variety of topics, it’s better to set a separate section for each topic.
This makes it easier for users to find the relevant material to their search query and, also, makes it easier for Pinterest to understand what your pins are about in order to suggest them under the right search terms.
And the section title should have relevant keywords and should give a clear idea to the user and Pinterest of what kind of pins it includes.
Now this is where most of the work lies. Creating attractive and relevant pins that will drive the user to interact with it, either on Pinterest or through clicking the link to your website.
As I am not exactly an expert on this yet, I can only tell you what I found to have been working, looking at the most popular Pinterest accounts out there.
In order to create an attractive pin, you need to consider three main aspects:
A. Image size
The ideal Pinterest image size as of 2019 is 600 x 900 pixels. And it’s important to note that super long images are no longer working on Pinterest, so you don’t want your image to be much longer than this range between 600 x 900 and 735 x 1102 (which is generally a 2:3 ratio) to be on the good side of Pineterst’s algorithms.
Some articles I read claim sometimes a square-sized image (600 x 600) can do you well with traffic because, for mobile users, it is the fastest to load. And one of Google’s most important SEO aspects is speed for mobile users, with that being said, it makes sense if it would favor showing a faster loading pin.
You can also see that Pinterest now gives you the option to share your Instagram photos, which are ideally square-sized ones.
So while the ideal Pinterest image size is bigger than that, it won’t hurt to add a smaller sized pin for one of your posts every now and then and monitor the performance.
Remember that Google Image search results page shows Pinterest images, so don’t forget Google’s SEO when setting up your Pinterest.
B. Photo quality
This goes without saying, but in order to have an attractive pin you need to make sure that the photo you are using is of high quality. Pay attention to the colors and the contrast.
The photo should also be relevant to the topic and one that conveys the message you are trying to give to the user.
C. Text overlay
Whether you actually need to add text or not will depend on your content. Some Pins wouldn’t necessarily need text to deliver the point, while others would make no sense without a text overlay.
When adding text, you should make sure that it’s bold and clear, and that it compliments the photo and not just adding visual noise to it.
You can do this by trying to use proper, readable font styles and font size and use coherent colors that goes well with the colors of your photo.
You can experiment with different photos and fonts and monitor their performance until you figure out which style works best for your content and gets the most interactions.
Infographics are a very good type of pin on Pinterest; and it works well for mostly every niche as it directly provides information to the user.
This will hopefully also create a bigger motive for them to read more into the topic and, therefore, will result in a click-through to your website. Or can result in sharing your pin, which is just as good.
When creating an infographic, there are a few things you would need to pay attention to:
Creating useful content. Beneficial and useful content is important for an infographic. You need to bring the “info” to infographic.
Engaging content. While focusing on the quality of the information, try to put it in a way that will get a reaction out of the viewer. This can be through asking an intriguing question or adding a motivational, funny or even shocking sentences/info. (This may not be an option for every post, but just keep it mind.)
Using the right layout to deliver your message. Try searching for similar keywords to your topic and see what is the most popular? Is it lists? Is it illustrations? Is it charts? The content of the specific post you’ll link to may also decide that for you.
Organized look. Regardless of the layout you will decide to use, make sure that it is organized and easy to read, don’t overcrowd it with information or use fonts that are too small to read.
Always remember mobile users. You might want to check how your pin will look on a mobile phone to make sure it’s clear enough.
How to drive traffic to your Pinterest account
Alongside the number one factor in driving traffic which is using the right keywords and adding them to your titles and descriptions, here are four more tips that can help increase traffic to your Pinterest account.
One thing that I found in common in all the articles I read is that being active on Pinterest is one the of the important factors in generating traffic to your Pinterest account.
So, just like with blogging, consistency is key in gaining audience and driving traffic.
It is best if you are adding pins daily. However, not everyone has enough time to login and add a new pin every single day, so Pinterest facilitated that for you by giving business accounts the option to schedule pins in advance; you can schedule up to 30 pins.
There is another way that I found a lot of users recommending and that is using Tailwind. It is an app that allows you to schedule pins to share on your Pinterest, among many other perks.
It is also approved by Pinterest, so it is safe to use. I honestly haven’t tried it (and I don’t plan to soon), so I can’t vouch for it, but I have only read good reviews about it.
B. Repin related pins
Another thing that can help your account be recognized on Pinterest is if you repin from other accounts that are related to your niche or things that those who would be interested in your content, might also be interested in seeing.
You can create a separate board on your account for those pins you add from other people and save those pins there, to keep everything organized.
C. Join group boards
Joining group boards on Pinterest that post about similar topics to yours, helps your account get recognized by visitors interested in this topic.
When you join a Pinterest group, you each add your pins and then repin each other’s pins to your board.
This way you get more exposure through the other accounts’ following and increase your Pin’s popularity by increasing its impressions and repin rates.
However, when joining borads, make sure to join ones that are in fact related to your niche and ones that aren’t overcrowded with members, a good number would maybe range between 20-25 members, as it is said that Pinterest has been paying more attention to group boards due to high pinning/repinning ratios which can equate spamming.
D. Use #hashtags
On Pinterest, you can use hashtags like you do on Twitter; and it is said that this can increase your visibility on the search result page for both the actual word and the word with the hashtag, as it let’s Pinterest recognize your content as relevant to this specific topic
Usually you would add the hashtagged keywords in the description box of your Pin, after you’ve explained what your pin is about in sentences that are also rich with the relevant keywords.
To get more pin views on Pinterest:
The below steps are the things you need to check and fix in order to help you get more pin views on Pinterest which can hopefully lead to more traffic to your blog.
Here are the 10 tips to get out of this post.
Proper size (600×900) and high quality images.
Put mobile users in mind (clear and bold fonts are best).
Useful and organized infographics.
Use Pinterest search suggestions and category search to choose the right keywords.
Proper use of Pinterest’s SEO: Make sure you use as many relevant keywords in the titles and descriptions.
Remember that Google Image search results shows Pinterest images. So pay attention to Google’s SEO.
Join group boards and repin related pins to your niche.
Treat Pinterest like you treat your blog, in that, be consistent with pinning (preferably daily).
Create new pins for old posts. Pinterest likes active accounts with new pins.