Domain Authority VS Page Authority: A Short Guide For Beginners

What is Domain Authority and what is Page Authority? And how can they affect your website? Learn all about them in this post and how you can enhance your rankings and increase your site’s authority.

When I started learning about SEO and how to improve my page’s ability to rank on search engine pages, I did read a little about domain authority; however, at the time when I was still clueless about everything, it was hard to take on another term and try to understand how it affects my site.

Now that I am more familiar with SEO, I decided to go back to that topic and learn some more.

So today I will be going through the difference between Page Authority and Domain Authority, the factors that affect DA and how that can affect your website as whole.


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Domain Authority VS Page Authority

What is Domain Authority?

Domain Authority is a metric created by Moz that calculates the level of authority your website has, and based on that it predicts how you can rank on search engine results page (SERP).

A Domain Authority score ranges from 1 to 100, with higher scores corresponding to a greater ability to rank. Meaning that the more authoritative a domain is, the easier for it to rank on search engines for more competitive keywords.

What is Page Authority?

Page Authority is similar to Domain Authority, in that it still measures your ranking ability, however, on a much smaller scale.

It is a metric that ranges between 1 and 100 that is created by Google. And it evaluates how powerful and authoritative a single page on your website is and its ability to rank on the SERP.

Which is more important Domain Authority or Page Authority?

Now that you know the difference between Domain Authority and Page Authority, how do you decide which one to focus on? Or which one is more important to build authority and rank on search engines?

Generally speaking, PA and DA both work towards the same goal which is to have a more authoritative site. What you do on each page to make it more authoritative will ultimately affect your site as a whole, which will affect its DA.

And while it is easier and faster to increase your PA ranking than it is to increase your DA ranking, DA will have a much greater impact on how your entire site will perform in general not just a single page.

Having a high ranking DA means that every new page or post you create on your site will automatically be an authority page, because it is on an authoritative domain.

If you want to know how other competitors or maybe potential collaborators will be assessing your site, then this might shift the attention and importance to DA even more.

This is because Google’s PA has become a somewhat not accurate measurement in terms of assessing a site’s authority, as they stopped updating the pages’ rankings regularly, and they are now updated every 6 months or more.

While Moz’s DA is updated more frequently and, therefore, it has now become a more vital metric to assess the level of authority for a website and how easy for it to rank higher for the selected keywords in its niche.

So, while it is important to pay attention to Google’s page ranking metrics, you should pay extra attention to your DA and know that the ultimate goal is increasing your domain ranking.

You can read all about the page ranking metrics in The Simplest Guide To SEO For Beginners.

What factors affect your DA score?

There are dozens of factors that affects how your domain is ranked. Not all of these factors are public they are merely referred to as algorithms. However, Moz does share the following metrics for site owners to help understand how their site is evaluated.

  • Number of referring root domains (main domains as in moz.com and not a subdomain or page on the domain as in blog.moz.com or moz.com/about)
  • Number of backlinks pointing to your website
  • Quality of the backlinks
  • Site volume (how much content is contained in your site)
  • Age of domain (that is, when it first went live on Google, not when the domain name was first registered)
  • Amount of social signals (shares on social media)
  • Quality of overall site content
  • Website speed
  • Moz trust (Moz trust is usually computed by Moz and it grows with time)

Learn the easiest tricks to get quality backlinks to your site!

One more factor that can affect your ranking

It is worth pointing that DA scores do change and not just based on the above factors. Your DA may still drop even if you do everything right and here is why.

We learned that the limit for a DA rank is 100. The more quality content you create and quality backlinks you get, the higher your rank.

So what if a website reaches 100? And then they get more quality backlinks and their website becomes even more authoritative. How will they increase in rank when they have already reached the maximum?

They won’t increase in rank, but every other website will drop in ranking so that they create an even bigger gap.

And this means you should not feel discouraged if you find that your rank dropped despite doing everything right, because when this happens, it affects everyone else on the internet.

How much should your DA score be?

There is no specific number that you should target to reach. While having a high DA score is definitely a good thing, your aim shouldn’t be to get to the very top, but to be at the top of the score ranking among your competitors.

So, you shouldn’t go ahead and compare your DA score with Facebook’s 95 score, for example. However, check the DA of a competitor’s site in your niche and aim to pass that score. You may also want to check a number of them to see where you stand exactly.

You can check your current DA score for free through Moz’s link explorer.

How can you increase your DA score?

1. Quality content

I would say given that your website’s authority entirely depends on how others interact with it either through linking back to it or sharing it, the main focus here should be your website’s content.

Quality content will make it a lot easier to get backlinks and a lot easier to have people read and interact and share your posts.

2. Link audit

One other thing you should focus on is the quality of the backlinks you get. Because “spammy” backlinks or links from poor and untrusted website can actually hurt your ranking.

So check the quality of your backlinks and disavow any poor links pointing to your site to increase your chances of going higher. You can use this tool to do so.

3. Increase your website speed

Because your website’s loading speed is one of the major factors that will affect your DA, and given that Google favors faster loading websites, you should work on increasing that as much as possible.

There are a few things you can do to increase your site’s loading speed such as:

  • Avoid uploading large images and videos.
  • Reduce redirects on your site; because when a link redirects a visitor to a different page that is more time where they wait for the landing page to load. Use this tool to see if you have any on your site.
  • Your web hosting server’s efficiency also plays a role in your site’s speed. Because it decides the time it takes for your site’s domain to be pulled out of the server and appear on the web page of the visitor who typed the URL into their browser.

You can check this report on the highest ranking DNS providers in terms of speed to see where yours fall and maybe consider switching providers if you need to.

You can also check your current website loading speed through entering your website’s URL into this tool.

4. Add more content

Since part of the factors that affect your DA score is your site’s age and volume, then by default that means your DA will gradually increase as your site ages and as you keep adding more content increasing its volume.

Domain Authority VS Page Authority: A Short Guide For Beginners. Pinterest
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For some reason, when I checked the age of this website, it was recorded as only 4 months old even though it has been verified by Google (manually) 8 months ago.

However, 4 months or 8 months, this website is still basically a newborn. And I’m guessing many of the bloggers in my circle also just started their sites around the span of a year or less, so you shouldn’t feel discouraged if you see a low score there.

You still have a lot of time and a lot of content to share to grow online and build an authority. As long as you keep working on improving your site’s content and making those connections to get more people sharing it and linking to it, your ranking will keep going up.

Till next week, happy days!

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Successful Entrepreneurs Have Said: These Are The Best 10 Business Strategies

What does it take for an entrepreneur to start a successful business? Learn the 10 strategies you should follow as a new business owner to guarantee your startup success. A guest post by Emma Sumner.

When it comes to various entrepreneurs and their “road to success” stories, the first thing you need to realize is that every single story is different. There is not a single, sure-fire way you can reach success nor is there a single recipe for triumph.

However, the fact is that there are certain things successful business people do differently and there certainly are some great business strategies that will enable you to move into the right direction when success is concerned.

That being said, we have researched some of the best business strategies that will enable you to boost your business efforts and launch you on the right way to reach success with your commercial enterprise. It is also important to mention that these are not listed in any particular order of importance–they are all equally vital.

Successful Entrepreneurs Have Said: These Are The Best 10 Business Strategies. Pinterest
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1. Create a business plan

As Bob Wilson, a co-principal of Stoney-Wilson Business Consulting would put it, “You need a destination and you need a map to get there.”

In other words, your destination is reaching success with your business efforts and your map is your business plan. A well-developed business plan will enable you to identify the means you have at your disposal and determine the goals you want to achieve with your enterprise.

It will also help you stay on the right track and have a far better perspective. This all goes to say that you can’t expect to reach success if you rush into starting a business blindly.

2. Secure necessary funding

Furthermore, you need to ensure that you have the necessary funding to support your business from the get-go.

One of the biggest mistakes entrepreneurs make is not securing enough funds to cover their business expenses until their endeavor becomes sustainable and profitable on its own.

It is also advisable for any entrepreneur out there to build a relationship with their bank before the need for a loan arises, because the fact of the matter is that the question is “when” and not “if” it will happen.

It would also be best to get a credit card or a bank loan when the business doesn’t actually need it and use them to boost credit history and develop a relationship with the bank.

3. Brand your business

Branding is a crucial part of any business. If done correctly, it will bring greater exposure, more loyal customers, and overall greater success to your business.

Your brand is basically the way people see your business as a whole, which means that there really is no room for error during this process.

By managing to create a strong brand, not only will you make your business more memorable and easily recognizable by your customers, but you will also show your leads what to expect from your business in general.

Learn in a few easy steps how to build your own brand

4. Create a marketing strategy

Marketing your business the right way is one of the key factors that will determine the level of success you will be able to reach with your business.

Aside from the traditional marketing channels you definitely shouldn’t neglect at any cost, digital marketing can help you immensely in putting your business out there.

So, invest in social media marketing but try to focus all of your efforts only on the most relevant platforms to avoid stretching your efforts (as well as your budget) too thin.

Also, look into SEO and other forms of digital marketing you can use to your advantage. Do know that among all of these, online reviews–especially the ones on third party websites–appeal most to consumers who see them as a sort of a word-of-mouth recommendation and tend to find them to be the most trustworthy.

Learn one free method to boost your SEO and drive more traffic to your site

5. Pay attention to your employees

Employee satisfaction is something that plays a huge role in any business’s success, but it is also, unfortunately, something many employers seem to forget.

What makes a business truly successful is the ability to not only attract, but actually retain quality workers. That is exactly why every employer who dreams of reaching success should ensure that their employees are happy and well taken care of.

There are so many ways you can achieve this, from investing in your employees and their personal development to creating them an inspiring work environment.

You can easily achieve this with just some carefully selected design elements and even by hanging up a couple of framed motivational and good luck quotes.

6. Employ customer retention strategies

Aside from being able to retain your employees, you also need to employ some customer retention strategies.

Do know that managing to retain an old customer and encourage them to come back and do repeat business with you is much more profitable than trying to attract a new one.

Here, you can use special deals, coupons and sales to your advantage, but also try out personalized emails and thank-you cards.

7. Boost sales to drive revenue

The thing you, as a business owner, need to ensure at any time is a positive cashflow. One of the ways to grow your revenue, and thus secure a predictable positive cashflow, is by boosting your sales.

There are three main ways you can achieve this:

  • You can focus on quick sales and sealing the deal fast–with discounts, special offers, and sales.
  • On the other hand, you can choose to work with your customers and focus on coming up with a solution to the problem or shortcoming they have noticed in your offer.
  • Finally, you can offer your customers something they themselves didn’t even notice they have missed until you presented it to them.

Either one of these tactics is sure to boost sales which, in turn, promises greater revenue.

8. Invest in technology that matters

Moreover, driving your business towards success will require you to make certain investments.

Aside from investing in your business directly, you should also invest in proper office space, proper furniture and, most importantly, proper equipment.

In order to be able to perform up to the best of your abilities, you need to have proper equipment that will enable you to do so as seamlessly as possible.

However, don’t just run around like crazy buying every single piece of the latest technology you can find. Rather, focus on hardware and software solutions that are actually crucial to your business.

9. Know your limits

Next, even though every business needs to work towards expanding and growth, it is very important to understand your limits.

Just because you would like to be able to grow your business that doesn’t necessarily mean that you can grow it. At least maybe not just yet.

So, before you make any rash decisions and start expanding your business too soon, first make sure that you will be 100% able to support the expansion–both financially and time-wise.

10. Market research

Finally, make sure you conduct regular and frequent market research. The fact of the matter is that the modern business world is an ever-changing environment that requires constant monitoring.

New trends, tech, and practices are constantly popping up in all spheres of the modern business world which means that only the ones that manage to stay up to date and on top of those changes can ever hope of reaching success.

On the other hand, failing to do so will make your venture stuck in one place and managing to push through that point may prove to be more difficult than you thought–if not even nearly impossible.

Successful Entrepreneurs Have Said: These Are The Best 10 Business Strategies. Pinterest
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As mentioned before, all of these strategies bear equal importance for business success. This means that only the businesses that manage to employ all of them correctly will be able to progress further and reach certain achievements and accomplishments.

Therefore, if you too want to join the successful crowd, this is where you need to start.

Author: Emma Sumner

A business strategist and life coach. Sumner Life Coach Academy.
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The Most Effective Social Media Marketing Strategy For Your Business

If you have a business, a website or a blog, knowing social media marketing tricks and techniques is a must if you want to grow and establish a name for yourself and your brand. In this guest post, Steph explains the steps to create the perfect social media marketing plan for your business to stand out from your competition.

It’s no secret that one of the most effective ways to grow your business or blog is through social media. I have no doubt about that.

Social media is one of the best forms of online marketing. But what makes an effective strategy? And how can you use it to grow your business or blog?

When Ray approached me to write a guest post about social media marketing, I jumped on it! A) Cuz I like ya Ray, and B) Because guest posting is a great addition to my social media marketing plan!

In this guest post, I’ll help you come up with an effective social media marketing plan.

We will discuss the most important aspects of a successful social media marketing strategy, so you can grow your business or blog!

I can provide you with all of the tools and information I have learned studying Social Media Marketing, but it’s up to you to put it in to action.

Let’s get started!


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Preparation

There are several steps to creating an effective social media marketing plan that works for every business or blog! Let’s break it down:

1. What Is Your Product?

This is the most important step in creating any social media marketing plan. You need to know your product inside and out.

Your product could be a physical item, or it could be your website or blog. Having a clear understanding of your product will help you streamline your marketing campaign and make it much more effective.

2. Who Is Your Target Audience?

Who is your product for? When you created your blog, who did you envision reading or using it?

You simply can’t market something to someone if you don’t know who it is for. It won’t work effectively. Google analytics can give some insight into who is already visiting your site.

Pay special attention to your returning visitors, as they are particularly interested in what you have to offer. Keep them in mind when brainstorming future blog post ideas!

Ask yourself what topics would they be searching for, what writing style would resonate well with them, and what type of graphics would attract your ideal reader?

3. Who Are Your Competitors?

Knowing who you’re up against can help you serve your ideal audience better. A little friendly is good!

So, take a look at what some of your competitors are doing across social media and identify what seems to be working and what doesn’t.

You’ll likely find some gaps you can fill here too. And, this can help you further idenify who your target audience is.

Planning

Now that you (hopefully) know a little more about your product and your audience, you can start planning!

Every plan should start with a clear and attainable goal. What are you hoping to achieve?

If it’s more e-book sales, create an effective landing page with a clear call to action. Then, once you have the product in place, you need to get people to find it!

You can use social media sites such as Pinterest and Facebook to get people over to your page.

But this doesn’t always work.. Why? Find out! 

How To Create A Social Media Marketing Strategy That Works For You

Try two different plans, with separate landing pages and social media graphics, and then split test the results to see what works and what doesn’t. You can do this by analyzing your data in Google analytics.

You’ll notice a huge improvement and be able to cut through the learning curve much faster this way. You can also use this to see which Pin graphics or Instagram posts get more traction.

Social media works, if done right! If you’re not getting much traffic from social media or you simply want more, you need to re-evaluate your strategy.

And, if you don’t have any more time to allocate to your strategy, then this is exactly the plan for you! By testing your process, you can use your time more effectively.

How To Successfully Execute Your Social Media Marketing Plan

1. Add Value

Give your readers something of value! Valuable information is the best way to gain credibility!

Think, what can I do to add more substance to my site?

Come from a place of honesty and service and show credible ways to solve your audiences problems and you should be able to see an increase in loyal followers!

2. Get Noticed!

Create a cohesive branding strategy based on the results from your above A/B tests.

Use the styles that work best for your audience and create social media posts that get noticed.

There are tons of online stock image resources as well as simple graphic design tools such as Canva that make this step easy.

3. Be Persistent

There are millions of blogs out there and many are competing for your audience’s attention. I like a little competition, because as I mentioned it can help you identify your audience and it can help you fill voids they may have missed.

Branding can help people distinguish your blog from the others. You will not notice immediate results, because effective branding takes time, longevity and consistency. 

One of the most common things I’ve seen among my ‘competitors’ is they give up too soon. Nothing beats persistence.

Learn in a few easy steps how to build your own brand

4. Find Inspiration

Check out some inspiring stories of leaders within your niche or industry.

A little inspiration can bring out new ideas. You can also find new mentors this way and other leaders in your field!

5. Wait For It

Perhaps the hardest step, waiting… It won’t happen overnight.

What Are The Best Social Media Websites To Market Your Business?

Here’s a list of my favorite social media networking sites to get you started:

1. Twitter

Twitter is a great platform to post links to your blog or business website, and connect with like-minded individuals through hashtags.

2. LinkedIn

LinkedIn is known as a social network for professionals. This is a great place to establish your business or blog. You can join company pages and groups- they even have blogger groups. It’s like Facebook in a business suit.

3. Tumblr

Tumblr is the site that lets you share anything- text, photos, quotes, links, music, images, videos, you name it. And it’s free! There are tons of bloggers on here to connect with, in every niche.

5. Flipboard

I love this one! Flipboard is a social network and news aggregator that allows you to follow topics and other users. Create ‘Magazines’ and add content from blogs and other websites as well as flip stories from other users into your magazines.

6. Snapchat

On Snapchat you can share photos, videos, text, and drawings quickly and easily with anyone around the world. Upload ‘stories’ to share, and create snapchat geofilters to promote a business, wedding, or party! It’s a fun way to stay social online.

7. Reddit

Reddit is known for news, social networking, content rating, and discussion. And it is super popular today! With over 300 million monthly active users, your blog posts could be seen by a whole new audience.

8. Pinterest

Pinterest is a social site that focuses mainly on images and not on status updates. It’s an excellent way to share your blog posts and website links. The pin feature allows users to share and save other people’s work.

10. Medium

Medium is an online publishing platform that brings together writers, thinkers, poets, storytellers, and bloggers alike! You also get paid for your writing through their partner program.

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I hope you’ll put this information to good use because if done right, it works!

I couldn’t reveal ALL of my social media marketing secrets just yet. There is so much more to share than I could cover in one post!

I’m set to graduate from the digital marketing program at George Brown College this fall, and have spent thousands of dollars and several years studying the ins and outs of social media.

As a former jouranlist, I have an edge on my competition because I come from a lenghthy background in editing, publishing, and graphic design.

I’m currently working on an interactive course featuring tips I’ll only share with the bloggers who are ready to take their marketing to the next level.

So, if that’s you head over to Stephsocial.com and stay tuned!

Author: Steph

A former journalist, writing for newspapers and magazines for nearly 10 years before taking a few off to study social media marketing. 
Find her on Twitter, LinkedIn, Tumblr, Flipboard, Pinterest, and Medium.