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While the rise of online selling has provided various benefits to businesses, it has also made competition in all industries fierce. Having a functioning website plays a key role in the success of any modern business. As providing customers a smooth experience increases the likelihood of them making repeat purchases and choosing you over competitors.
Today, we explore the various ways website monitoring helps provide the best service to customers and the tools you should consider using.
Ultimate Benefits To Monitoring Your Business Website’s Performance
- But First, What Is Website Monitoring?
- 4 Ultimate Benefits To Monitoring Your Business Website’s Performance
- Process Mining
But First, What Is Website Monitoring?
Website monitoring is the process through which the performance and health of a website are consistently tracked to ensure that it provides end users the intended experience.
This is a great opportunity to incorporate business process management (BPM) to ensure that your website aligns with your customers by analyzing how customers and data interact.
This facilitates digital process automation and allows you to redesign processes as needed, including designing a website that creates a user-friendly experience.
Additionally, there are some performance metrics you should closely monitor on your website, such as:
1) how many unique visitors your website receives and
2) how long customers remain at your website, thus demonstrating the quality of your content, among other data points.
Practicing website monitoring also provides a business with a number of other benefits.
4 Ultimate Benefits To Monitoring Your Business Website’s Performance
1. Reduces Downtime
As the name suggests, downtime refers to a period when the website becomes inaccessible. According to Unitrends, not only will this lead to a loss of revenue, but can motivate customers to buy from competitors.
An effective way to prevent downtime is to track server performance and set alarms that trigger warnings when performance differs from the set parameters. These triggers can be used to take prompt action or schedule maintenance which can be communicated with customers in advance.
Ideally, your website should be functional 24/7, 365 days a year, as visitors can land on your website at any time through marketing campaigns, organic searches, referrals, and more.
2. Ensures APIs Work as Expected
API is a type of software commonly used by businesses to provide third-party features on their website.
For instance, a business can include a WhatsApp button on their website through which customers can speak with customer service agents through text. Similarly, the PayPal API can be used to provide customers the option to pay via third-party wallets.
Monitoring the performance of these APIs ensures that customers enjoy a seamless experience during each visit.
3. Improves Page Load Times
Using data analytics tools, such as Google analytics, helps track the performance of every page on your website. The tool makes it easier to rectify pages with slow load times which could be caused by script errors, hosting issues, and excessive media, etc.
As reported by RT Insights, 53% of mobile users leave websites that don’t load within 3 seconds, making having fast page load times a business priority.
Additionally, it’s important to track load times on all mediums the website is available, such as desktops, mobile phones, and tablets, etc.
It’s safe to assume that most of your traffic will come from mobile; hence, pages need to be adaptable to varying screen sizes and set up correctly to load as soon as the user lands on them.
4. Provides SEO Benefits
An additional benefit of good load times is that it helps in improving the website’s SEO ranking, resulting in a higher number of website visits and brand awareness.
Along with load times, other metrics which affect SERP rankings include bounce rate, click-through rate (CTR), website conversions, and backlinks. If your reporting finds the website lagging in any of these metrics, take prompt action to rectify the problem and make your pages rank higher.
Along with the tools mentioned above, a stand-out technology you can use to improve website performance is process mining.
Process mining uses a combination of machine learning and artificial intelligence to provide meaningful insights regarding your sales and marketing activities.
It achieves this by reading and analyzing log data of software, such as your CRM, social media management tool, and more, which it then converts into easy-to-understand visualizations.
These can then be used to improve messaging on the website to increase CTR and reduce bounce.
Additionally, successful marketing campaigns will lead to greater conversions to the website, further improving its SEO score.
Consistent monitoring of website performance will help you come out on top in today’s competitive market.
While competitors may struggle with performance issues, your website will run at full capacity and provide the best service to customers at all times.
This will result in higher market share, increased revenue, and customers placing trust in your business.
Do you monitor your website’s performance? Have you got some tips to share on the topic? Please let us know in the comments below!
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Contributor: Michael Stephenson
He created TheEntrepreneurHub to inspire, assist, and motivate his fellow entrepreneurs. He updates the site with helpful resources and advice fit for all entrepreneurs.