Tag: marketing campaign

Email Marketing: The 5 Hidden Secrets For High-Converting Emails

Email marketing is one the most important tools for anyone with a business, whether you have a product to sell, you’re an affiliate marketer marketing other people’s products, or you are a business owner, if you don’t know how to convert email subscribers into customers and buyers, you are missing out on a lot of potential sales! In this contribution by Alison Wolf, you will learn the 5 secrets to high-converting emails.

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There is a lot of noise (again) about how email marketing is dead. News flash: Email marketing is only dead when you are doing it wrong!

Did you know that Email is the third most influential source of information for B2B audience? While for B2C, 80% of retail professionals state that the biggest driver of customer retention for them is email marketing.

There are about 105 billion emails being sent every day. And reports show that 68% of millennials’ purchase decisions are greatly influenced by the promotional emails they receive.

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The 6 Biggest Holiday Marketing Mistakes You Should Avoid

If you run a small business or if you sell any kind of products online or offline, you must have a proper marketing plan in place for the holidays to make use of this shopping season. Learn the most effective strategies and the mistakes you should avoid when creating and implementing your holiday marketing campaign in this guest post, by Emma Cajthaml.

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Reading Time: 5 minutes

Every holiday season presents its unique set of challenges for small businesses and their owners. New trends, new colors, new social media platforms, and even more competition, which is why how you market your business and when you start your marketing campaign are going to be so important this holiday season.

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