There is a lot of noise (again) about how email marketing is dead. News flash: Email marketing is only dead when you are doing it wrong!
Did you know that Email is the third most influential source of information for B2B audience? While for B2C, 80% of retail professionals state that the biggest driver of customer retention for them is email marketing.
There are about 105 billion emails being sent every day. And reports show that 68% of millennials’ purchase decisions are greatly influenced by the promotional emails they receive.Continue Reading