Passive Income: 5 Ways To Invest Small Amounts Of Money (From $500 To $0)

If you think you must have a lot of money before you can start investing to generate passive income, think again, because in this post you will find 5 different methods through which you can invest your money with amounts as little as $0!

Many people are aware that they should invest their money to be able to secure their future and create a better life for themselves and their families.

But many people also assume that in order to be able to start investing and create a passive income source for themselves, they need to have a lot of money first, and that is a wrong perception.

If you really want to start investing and create some passive income sources for yourself, you can start investing right this second. Even if you have $0 in your bank account.


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Investing if you have anything between $500 and $50

1. Mutual funds

Investing in a mutual fund is like investing in a large group of stocks. The money is pooled from multiple investors to invest in these assets.

Many mutual funds require thousands of dollars as a minimum investment, but there are some that can be as low as $50.

What you will need to do to know if this is a good fund for investment or not is to track this fund’s performance over the years to see its pattern and how and when the rates of interest are affected.

You would also want to pay attention to the annual fees deducted from your account and compare it to the interest you would be getting to make sure that the fees are not too high.

While investing a 50$ in a mutual fund, where maybe your annual interest would be something around 7%-10% for most funds, does not seem like much of profit maker, if you can manage to increase this amount over time, like maybe add $50 every month to your profile, this would create a much better profit over time.

You may also want to read this breakdown of how studying the history of a certain fund and investing something as little as $500 can make you more than $520,000.

2. Real estate crowdfunding

Real estate crowdfunding is defined as an online pooling of capital from investors to fund mortgages secured by real estate, such as redevelopment of distressed or abandoned properties, equity for commercial and residential projects, acquisition of pools of distressed mortgages, home buyer downpayments and similar real estate related outlets.

So for someone who is looking to invest a small amount of money, there are a number of crowdfunding websites that work on connecting investors to these kinds of projects that need funding in exchange for a profit from the project.

One of the most well-known real estate crowdfunding websites is Fundraise where you could start with only $500 to invest in real estate and start gaining annual profits. For similar real estate online investing options check this article.
You can also find crowdfunding websites that would accept investments for as little as $100.

The above options are mostly available for US residents only, though. For European countries, you can check the options listed here.

I haven’t been able to find ones that would accept funds from other countries (specifically Egypt since this is where I am), if you happen to pass across one, please let me know in the comments.

3. Retirement account

A retirement account is a form of individual retirement plan, provided by many financial institutions, that provides tax advantages for retirement savings.

In the US, there is the 401(k) which in most cases is available for employees through their employers, and the good thing about this is that you can actually decide how much money you would like to have deducted from your salary to put into this account.

You also get to choose the kind of investment you would like to have your money put into. Investment options available include individual stocks, mutual funds, and ETFs. You can read more about the benefits of this plan here.

So if you do have that provided through your job, you already have an investment going, you should just decide how much of your salary you would like to deduct to make for a better long-term profit.

However, if you don’t have a retirement account, you probably should. You can start your own retirement plan by following the steps in this article.

Here, in Egypt, it’s not the same process. Because what employees get is mainly a pension. It is a fund into which a sum of money is added during an employee’s employment years, and from which payments are drawn to support the person’s retirement from work in the form of periodic payments.

So I would suggest starting your own retirement plan through any of the available insurance companies. I am more inclined to registering with ones that are advertised through banks, I don’t know if this makes any difference integrity-wise or security-wise, but it’s just a personal preference.

Some well-known examples include AXA (through CIB) and Allianz (through Emirates NBD). Some of these plans you can start with as little as a 600-pound payment per month.

Investing if you have $0

Now let’s say you don’t even have a dollar/pound to spare, you literally have no money, can you not start an investment that can bring you passive income?

Of course you can!

4. Airbnb

This is a company that facilitates tourists’ stay in a country by providing them with an online service to rent apartments, rooms, and hostel beds, etc, for the short period of their stay.

The best thing about Aribnb is that you don’t need to have a spare house to be able to make money renting, you can simply rent a room in the house you already live in and gain income with literally no extra cost on your part.

What you will be required to provide your guests with will all be things that you already have in your house which are the basic amenities for living.

You can read more about the requirements here.

One other great thing about Airbnb is that even if you don’t have a spare room at your place, you can still make money with them through providing an experience instead.

This is not exactly a passive investment; however, I couldn’t bring up Airbnb and not mention it, since you will be making really easy money.

An experience, as defined by Airbnb, is an activity designed and led by inspiring locals. They go beyond typical tours or classes by immersing guests in each host’s unique world. It’s an opportunity for anyone to share their hobbies, skills, or expertise without needing an extra room.

So, offering an experience can be anything from cooking them traditional home made dishes to taking them on special tours in places they wouldn’t be able to reach on their own, and many more examples.

This would be an easy and fun way to earn money. If you want to learn more about how you can easily make money with Airbnb, you can read this article I published earlier Passive Income: How To Make Money With Airbnb 

5. Use your skills

If you have certain skills that can be put into use (or are willing to learn) this could be a great source of passive income for you. But what kind of things can you create that would help you generate passive income?

5.1 The world of design

Design can be in more than one form. If you are a web designer, for example, you could create and sell website themes. You can find here the best markets where you could sell your themes.

If you’re a graphic designer, you have various options to make money, you can design and sell book covers, or printables that you can provide as PDF files (downloadable material) such as calendars and planners, or even create print-on-demand designs for notebooks, T-shirts, and mugs, etc..

5.2 Photography

You can make money simply by taking photos and putting them up for sale on the various websites available such as iStockphoto or Shutterstock.

All it takes is the camera which is already in your phone, given that most smartphones at the moment have a good camera quality, and a few videos, like this one, to help you take good photos, and probably some passion for photography in the first place.

5.3 Create an online course

Another option where you can make passive income is if you put together an online course. If you have a particular skill or an expertise in any field, you can put together a course material and upload it as a series of lessons on a teaching website. And every time someone enrolls in this course you get paid.

There are plenty of websites available where you could create and sell such course. Teachable is one great example where you would also find resources and a lot of useful material to help you create a professional looking course.

5.4 Write an ebook

The last and probably most time consuming option (maybe it’s a tie with the online course) on this list is to create an ebook.

This can be something as simple as a how-to guide to walk someone through using a certain device or create something DIY or anything else that you think someone might need help with and is not already available or that you think you can deliver in a better and easier way.

Or you can create a more in-depth book where you share extensive information through your knowledge and experience in a certain topic. Check this list of websites to see where you can sell your ebook.

You can also find more details on how to make money online in Passive Income: 5 Online Businesses That Work

Till next week, happy days!

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Real Estate Investing: Buying, Flipping, and Renting (A Realtor Experience)

If you’re interested in investing in real estate but not quite sure how to go about it, how to choose the right house, how to flip or choose the tenants to rent to, in this guest post, by Erin Goddard, you will find the answers to all this and more.

I am honored to be a guest on Ray’s blog. This is something very special, but I can only hope to be as helpful as Ray.

I hope to offer some ideas on the great potential investing in real estate can be through our experiences of flipping and renting out homes. I do believe we have had successes, done mistakes, and learned a lot that are all worth sharing.


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Our Background

My husband and I started a small business in the real estate market in the beginning of 2016.  It is a relatively new endeavor to us, but in that time we have bought a total of 6 homes: 3 of them we turned into rentals, and 3 of them we flipped.

We also sold the first home we ever bought and owned to move when my husband changed jobs and relocated. So far, we have learned that no experience has been the same and the learning experiences in each process have been great, as in massive, but also good.

I was a math teacher with very little construction knowledge. My husband was an environment compliance manager at the time we started, so he also had an unrelated job. He, however, did have finish carpentry experience, plumbing experience, and roofing experience from past jobs and working with family members in these fields.

How to find the right real estate property for investment

To buy a home at a low cost is ideal obviously. This takes a lot of time searching, establishing good connections, and sometimes having plain old luck.

The Search

MLS feeds

Multiple Listing Services are the networks real estate agents in regions of each state link into to post the listings they have. Companies like Zillow and Auction will connect all of these regional networks nationwide.

Zillow and Realtor are what we use. I am afraid we have not ventured outside of these two.

Realtor does update its MLS feeds more often. This allows you to see the listings go up a little quicker and also the statuses change.

The various filters on Zillow, like looking at the maps, comparing costs, looking at tax histories, all make Zillow a little more user friendly. We constantly would be surfing and checking into these sites.

Sheriff sales

Sheriff sale schedules can be found on county websites. The sheriff sales are homes in foreclosure that the lender has handed over to the county to try to sell. On the sheriff sale site, there will be a time and location (often the courthouse), and it is an auction where the house goes to the highest bidder.

Buyers do not necessarily get to see or know the condition of the house. There is usually a reserve price (a starting bid), and the home tends to be sold in “As Is” condition. The risk, of course, is not knowing the conditions of the home, unless you have snooped around it- which I confess, I encourage.

Be aware of  the “As Is” contract. In most contracts, the home comes with disclosures. The contract between buyer and seller is based on the agreement of the truths of the disclosures.

If the roof is leaky, and the seller lied, there are legal means the buyer can get out of the contract. Not in an “As Is” contract.

Our experience with buying through a sheriff sale was great. The reserve price/starting bids sometimes are surprisingly high, but those we just walked away from.

The homes eventually go up for auction again for another opportunity to buy at a lower reserve. Keep an eye on them. Go in with a set price you want and try not to budge.

Auction.com

This is an interesting company which I compare to ebay for houses. Sometimes Zillow will link to an Auction file for a home. These again are bank repossessions.

The fine print really needs to be read for these homes because sometimes the foreclosure process is not as far along as you would hope. Closing could take a long time, and may not close at all..

Banks go to Auction.com to try to get a sale on their homes. These run the same risks as the sheriff sales with the “As Is” conditions.  

I registered for a user name, and it was very easy to do. I also easily placed a bid. Four days later, after no one upped my bid, we won, and I was kind of in shock in the fact I had clicked a few buttons, and now we had bought a house. So, this was easy to use.. Almost too easy.

Auction had people contact me right away. Communication was very quick and also helpful. I would say Auction had good customer support, but they are an even more distant third person seller than a sheriff sale.

The one hiccup we had was the abstract never came to us. We ended up having to pay for getting a new one made. Abstracts run between $1000- $2000. Still, overall I would say our experience with Auction was very good.

Connections

Getting in touch with the real estate agents in your area can really save time on the searching; however, one thing to know is often times real estate agents already have a calling list of established real estate investor; be persistent!

Call and politely inquire. Really present yourself as someone ready to renovate or invest. If you can get a trustworthy, strong relationship with a real estate agent, that really sets you up for more success in the search.

Luck

Sometimes after all of that time, nothing will show up. Sometimes, it really just takes a little luck and good timing.

Learn how to choose the right property for investment.

How to start investing in rental properties

Something we heard repeatedly as we looked into renting properties was screen your tenants.

The quality of tenants can make a world of difference in the experience and the profit of your real estate. You must be careful to be fair, however; and it is illegal to deny tenants for reasons related to sex, gender, race, sexual orientation, etc…

We did applications for our tenants. Applications serve a lot of purpose. You have the right to know who will be living in your property and the potential tenant can show their initiative and a bit of their character by fully completing an application.

You need fair rules for your screening. Check your state for laws on being a landlord.

When it comes to screening tenants, I would say of the most important things to include on the application would be information about the following:

  1. Criminal record: look into their records. I suggest state online court records. I also suggest looking at facebook.
  2. Work history: Look for steady employment.
  3. References: Call the references. You could even have something for the references to fill out.

You want responsible, respectful, and financially able tenants.

Eforms have tweakable applications for free and can be downloaded as a word or PDF file.

Are rental properties a good investment?

We purchased two rentals at about the same time a year into the start of our small real estate business. After a successful renovation and sale of our first flip, we rolled the profit we got into two low cost homes.

They have been doing great for us in bringing a nice stream of income. We have had good relationships with our tenants, low maintenance requirements, and a steady stream of income.

I highly recommend rental properties as a fairly  passive income. We continue to be on the search to add more rentals to our binder, and will be happy to move on the right property.

The pros of investing in rental properties

1. Doesn’t require A giant capital

You are usually not looking for ritzy and glamorous homes. For the rentals we have, we never went in to transform them; we cleaned them. That’s it. Rentals are a good starter up project for passive income in real estate.

2. Passive income

With good screening practices, there should notbe a lot of the hands on stress of maintaining a good property with good tenants.

I do not think I need to say how great passive money is. Really we are just sitting back from a month to month basis, and we have an investment which is an asset to our financial folder bringing in income.

Again, assuming you have good renters, the property is for the most part maintaining itself. The home is truly an investment, growing in value with the market under the care of the renters and a little bit of your overseeing.

The steady monthly income is not huge after considering costs, but it is better than nothing. It is a $450 check a month in our hands that offset any of the costs, so we are losing nothing and coming out ahead.

3. A double money maker

After the home has provided affordable living for the rentee, and brought in a nice income for the renter, it can be brought up to date for resale.

Whether you have met the break even point or not through the renting period, the home can bring in a profit should you decide to sell.

The cons of investing in rental properties

1. Money gets tied up

Money gets tied up specially if you have a mortgage on the rental. I almost said a steady trickle of income above in the pros. The costs of mortgage, taxes, and insurance, not to mention maintenance, take away from a strong flow.

Make sure to do the math that you are coming out ahead. This is a slow and steady journey to break even, and your money is not as fluid to roll into other investments.

As an example, we have one rental we put $4000 down on. Based on our carrying costs and the rental amount, it will be about two years for us to break even on it.

2. Renter drama

We have not experienced renter drama. We have been fortunate to have great people renting. I’d like to say we did a good job screening.

But even with screening, tenants can go wild and thing can get legally ugly. The time taken to meet your renter’s needs and establish a respectful relationship is so worth the while.

3. Property damages

Things break. My husband has done some dryer troubleshooting. We have had to buy a new refrigerator all of a sudden. There has also been hail storms where we had to deal with a lot of insurance and hiring for repairs.

The responsibility as landlords to the tenants can cause for some sudden stress.

How to get started in the flipping houses business

We had a first dream flip that started us out. There was a little luck involved. We found a home that had been sitting on Auction. It was a first flip home in consideration, so we were kind of weary of Auction.

The auction ended having not met the reserve. Now, most times, the homes go right back up and through another “auction.” We did not know this and called a local real estate agent. It just so happened, the bank had listed it with a real estate agent specializing in foreclosures, and we called the day she got it.

We ended up with it. Here are some of the before and afters.

It was a mess, but we got it for very low. Again, this price will be trivial because it totally depends on the city you are buying in, but we landed this home for $27,500.

After you think you have found a good house- low in price and shabby, but not too shabby, you will want to weigh the possibility of flippling.

Flipping takes a leap. It is risky, but you also can arm yourself with some risk minimizers.

Mistakes to avoid when buying a house to flip

  • Drug houses. Homes with ammonia smells are commonly associated with meth.
  • Structural issues. We just are not knowledgeable of foundation fixes, and we would have to hire it out. Foundations can be expensive.
  • Ugly Houses. This may be weird, but you should be able to have vision of what you can do to the house. We do not tear down walls and transform. This, I think, is a common mistake for new flippers. The goal is not to pour a fortune into making an entirely new house.

Here was another home. You can see how we really just worked on what was there; refinished the floors and painted.

How much money do you need to flip a house?

This is hard to go into because it will vary entirely on the region you are working in. I did just want to show a glimpse of some costs to consider.

For our first home, our most successful, here is the profit we got.

cost details of flipping houses, real estate investments

It is also good to keep track of how many hours you spend. We tracked our time doing all of the work as well as any expenses we made using a shared Google spreadsheet. We documented about 800 hours.

Keep the receipts and this documentation to help with income taxes, which as seen in the table is a big chunk we kissed goodbye.

Is flipping houses a good investment?

We were hooked on flipping homes on our first home, and it profited enough to get us rolling into more rentals and more flip homes.

Despite the hard work, the satisfaction and profitability makes flipping another great investment if you are willing to put in the work and time.

I have to sometimes remind myself of the great light at the end of the tunnel when we are in the middle of the project, sweaty and on our knees in renovations, but the investment is worth the while.  

The pros to investing in flipping houses

1. can be very profitable

I put this statement here ignoring its counter argument. There is risk, obviously of the opposite, a flop. Some homes can be huge money pits, and we have seen some in the walk through where it would take more renovations than you could ever get out.

With good managing, however, the profits can be huge- another whole income to the yearly income. As I showed in our table above, we nearly doubled our investment in the end in a year’s time. We walked away that year with an amount written on a check larger than we had ever seen on one little piece of paper.

We have not ever gotten into the larger markets around here (we have tried, but they are very competitive). We have stuck to rural locations with smaller home costs. The gross profit in the larger markets would be riskier, but as the saying goes, also could be much a much higher reward.

2. Being your own boss

Our flips have been done on the side of full time jobs. My husband would go to his job, and then off to the renovation home he would go. Or, he would come home to watch the kids, and I would go do my jobs. I am a stay at home mom, but I too consider that a full-time job.

We worked with our schedules, and it was manageable- tiring, but manageable! We both enjoyed having the power in our hands to make this business work.

3. Satisfaction

We have had great satisfaction in the end. Though the process is rough at times, the finished product is amazing. We had the opportunity to dive into something we really loved to do. This job is a job of being the boss of yourself.

I do believe, the harder you work in this job of flipping houses, the better the pay off. It takes a lot of time, bargaining, work, and sweat, but if all of those are played right, a hugely profitable reward comes.

The cons to investing in flipping houses

1. It is A LOT of work

The man hours we recorded were on the low end of 800 hours. On shows, you see crews getting homes done in a month. We, being just two people took a lot longer. It always seemed we would miss our goal to finish by a couple months.

The end is particularly difficult, getting the last touch ups and details done, cleaning all of the construction out. It is not glamorous; it is dirty, sweaty, ugly, and exhausting.

I also do not know I would encourage flipping without having some construction skills and background. The profit margin would be greatly reduced if needing to hire out the jobs.  

2. Flops happen

We have not had any loss, but it is tricky. The costs add up, and you need to be careful. Having said it is a lot of work, we have had a home come out to have $8,000 of gross profit. The return rate was still better than putting gaining interest from letting that money grow in a savings.

Still, better than nothing, but if you consider we put about 1000 hours into it, we were managing and working an $8 per hour wage. The type of work that goes into it this is not an $8 an hour job. Flops will happen. This market can be risky.

Do your research and GO FOR IT

If you have read all of this, I commend you. You are getting a good start with researching. If you have not already found “Bigger Pockets,” I definitely recommend their content and joining their network.

They have a vast amount of experience to offer dealing with most of the questions concerning investing in real estate, whether it is renting, flipping, airbnb, or whatever else. They have a podcast and blog, and they are both great with very relevant and helpful experiences.

A lot of being a successful real estate investor is to be proactive and not reactive. With any business endeavor, the more risk, the more reward.

Real estate is risky, yes. We have found it very rewarding. We have been able to use our skills, learn new ones, and pave a foundation for a working business we enjoy. I wish this fortune to everyone.

Thanks, everyone, and thank you, Ray.

Erin is a blogger at Erin Baby Steps where she ponders out and takes on a mission to spread an awareness for math as it relates to toddler home learning/education, finances, projects, and even date night activity ideas.
She would love any support and suggestions as she takes one baby step at a time in raising family and meeting some personal goals.

The Simplest Guide To SEO For Beginners

What is SEO? And how do you use it to drive more traffic to your website? In this post you will find a simple and detailed explanation with practical steps to follow.

SEO was one of the topics on my list that I knew I had to learn about, but I wasn’t particularly looking forward to it.

It was not as intimidating as getting into the stock market, but still it was one of those things that I just kept postponing. However, I know if I ever plan on using this platform to reach more people, and perhaps convert it into a source of income at some point, I will need to step into the SEO territory.

And so I ended up consuming dozens upon dozens of articles and videos on this topic, and then this post was created.

I have applied most of these techniques on my own website; some of them I already knew and some were brand new to me. But hopefully they will all be useful to you.


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Now let’s start with the most basic question of all.

What is SEO?

SEO stands for Search Engine Optimization, which is to optimize your website to rank higher on search engines in order to be seen by users and, therefore, get more traffic.

Why do you need to learn about SEO?

I think we can all agree that everyone with a website or a blog, their main goal is to reach people, and one way of doing that is if people can find your website when they search for related topics online.

Knowing SEO is the most effective way to know how search engines work and what users want; and this way you will have the tools to adjust your website accordingly and eventually drive more traffic to your site.

Google has been the number 1 search engine forever. And it doesn’t seem like this is going to change any time soon. So it is a wise decision to start learning about the criteria on which this search engine ranks websites.

How do you know your current ranking on Google?

If you want to know your current ranking on Google, you can simply go to Google Search Console.

If you don’t already have an account, set up an account there and add your website. It will take a while before they pull up the details and the data of your website, but you will eventually have an understanding of where your website stands at the moment.

This tool shows you which queries you have been ranked for, what was your rank position, the countries in which your website appeared on a search result page, which pages exactly appeared, and how many clicks your pages received.

So it pretty much sums up all the information you need to know to figure out your current position; and it also gives you an idea of what you need to work on to rank higher in terms of keywords and pages on your website.

How can you rank higher on Google?

There are things you need to do on your own website, and then there are things you need to work on off-site.

On-site SEO

First I would like to take a moment here to brag, if you don’t mind. Because I actually found that I had knowledge in this area through a previous work experience (which I never thought was ever going to benefit me in anyway, but then here we are!), so this was an interesting part for me to read about because most of it was quite familiar.

And this also made it easier for me to explain it here.

Now, back to on-site SEO, in order to have Google search engine recognize your website and its content and actually trust you as a source to show on the first page, there are a few things that you need to check on your website first.

There is a technical aspect to this and then there is the content aspect.

Technical aspect

Here are 3 technical traps you need to check and fix on your website:

1. Mobile usability

You need to make sure that your website and its content are mobile friendly; meaning it can be viewed just as clearly and easily on a mobile phone as it would on a desktop.

This is because the majority of Internet users actually use their phones to perform a search. If your website is not adjusted for a mobile view, it will not be suggested in the results on a mobile phone.

To make sure your website is in fact mobile friendly you can use Google’s free Mobile Friendly Tool. All you have to do is enter your website’s URL and it will tell you whether your site is mobile friendly or not.

In order to adjust your website pages to become mobile friendly, you can either hire a web designer to do this for you from websites like Upwork or Fiverr or you can simply choose a theme that is marked as a responsive theme. (WordPress has plenty of options for themes that are mobile friendly).

If you want to know more ways on how to create a responsive website, you can read this article.

2. Loading speed

Another major factor that will affect whether you rank on Google’s first page or not is how fast your website loads.

The typical loading speed for a website should be 3 seconds or less. So, you should make sure that your website does not take longer than that.

To check your current loading speed, you can do so through entering your website’s URL into Pingdom, another free tool. You may want to check the speed from more than one location to figure out your average.

To decrease the loading time of your website you can try some of these tips.

3. Broken links

The third tip is to check your website for any broken links or 404 pages. These may stem from a link to an article within your website that no longer exists, or an article that has been merged into another, or you linking to an external article that has been moved or deleted.

To check if your website has any broken links, you can use this Free Broken Link Checker, it scans your entire website for any broken links whether they link to internal posts or external websites.

I actually had no idea I had broken links on here, but I was shocked to find I had 12 of them! Thankfully, all fixed now.

Note that the existence of broken links on your website decreases your website’s status as a credible and authoritative source and therefore Google’s analysis system will not be favoring it.

Content aspect

This content aspect has a few key points that you will need to pay attention to. They may seem like a lot, but they are easy to work on and fix.

1. Quality

This is one of the most important, if not the most important, aspect to be considered on a first page results. Your website needs to have quality content; quality means you need to have content that will add value to the reader. Here’s what to focus on:

A. Unique content

It’s not enough to write about a topic that everyone wants to read about; it needs to have something different.

If you write the same information that every other website has, there is no reason for Google to choose you over them, especially if yours is a new website and therefore doesn’t have authority.

You can implement unique content in different ways; the simple one is by adding your own data based on research you made on the topics, or maybe finding something that everyone has a common opinion about and draw a different light on that topic and discuss it from a different perspective that no one tried before.

You’re mainly going to need to use your creativity here. You may also find inspiration from posts like this one by Gurru Says, which suggests a number of blog post ideas that can suit a variety of niches.

B. Elaborative posts

While you can find a short post ranking on the first 3 spots on a Google search results page, the majority of the top ranking posts are actually long ones. And the reason for this is because a long post indicates knowledge and extensive information provided that will benefit the person who is looking to learn about a specific topic.

Also, if your post is too short, it will most likely cause a high bounce rate, which is the rate a user leaves your website at, so the longer and more engaging the content, the higher the amount of time a user will spend on your website.

This sends a signal to Google that this website has value, and it starts increasing your ranks for those specific queries that these users found your website through.

However, how to define a “long” post would mainly depend on the niche of the website. You may want to read about how long should blog articles be by Neil Patel.

2. Keywords

This is basically the key to how you would rank; if you do every thing on this list and you are not using the right keyword you will still not rank.

First, let’s see what it means to target a keyword.

When you use a search engine, you search for a word or a combination of words to find what you are looking for.

Example

Let’s say you search for “dog food” on Google.

This search term can have two main intents:

You either want to buy dog food, or you want to know about good dog food brands.

Now, in this scenario, I have a website that sells pet food and accessories and such.

In order for me to rank in this search query, I need to have the following:

  • The words dog + food used frequently on my website (I can check how many times I should use a word to rank by googling that word, clicking on the top result, and Ctrl+F the word to see how many times it was used there and copy that).
  • A blog on my website that has quality content on dog food (types and brands for example)
  • Have an expressive title that shows I have relevant information on my website (Best dog food brands/what type of food should you feed your dog?/etc..)
  • Have a snippet/excerpt that explains what my website/post is about; and it should have these keywords mentioned. This snippet is what appears below the website link on the search results page and it gives a preview of the content to the user.
Google’s first page results for “dog food.”

So we now know what it means to target a keyword; it’s time to decide which keywords to target.

How to choose the right keywords:

A LOT has been said about all the different ways you can find the perfect, most profitable keywords to target, and many of those tools cost a lot of money (which is cool if that’s your thing..); however, I will list below some of my favourite (free) ones.

1. Google Search Suggestions

You can Google different words that are relevant to your niche and see what Google suggests. You can then decide between them based on how many results you find when searching for that term. The less results there is, the higher your chances of ranking.

Google auto-complete suggestions shows the most common word combinations with this query
When you search for “dog food” there is a section for questions related to this query that people asked.
At the bottom of the results page, there is a list of related search queries to the term you used.
2. Answer The Public

Answer the public is a website where you can enter a certain keyword and it will give you all the questions that has been asked about that topic online.

You can use this information to decide which questions you will answer on your posts and which words you will use to have your post appear as an answer to those questions.

This website has a paid version, which will allow you to search by region; the free version does the purpose in showing you data from all over the world.

This is also a brilliant tool to use when you have no clue what to write about on your next post!

3. Google Trends

When you enter a search term in Google Trends, it will show you where this term is mostly searched by region and it will show you the related topics to this search term.

It will also give you the option to compare between the data for this search term and another one (a competitor one for example).

This is an amazing tool because not only does it show you how popular a single word is, but also shows a graph displaying how this single keyword has been performing over the years.

This can help in your decision because if a word is increasing in popularity, then this is a possibly good choice; however, if it has been declining over time that means people are losing interest in it, so there would be no point in trying to rank there because it will be a short-lived thing.

Part of the Google Trends data results for the term “dog food,” showing how this search term has performed over the past 12 months.
4. Quora and Forums

Using websites like Quora where people ask questions about every thing in life can be of benefit. You will use the topic search for the keywords you are trying to decide about and find the questions the has the most answers.

You can also try searching Google for “keyword: forum” and explore the first few results there; go to the forums and find the topics that has the highest interaction and this should be an indicator to the type of topics that many people who are interested in this niche are discussing.

You can find a list of other keyword tools (free and paid) in this article.

3. Voice Search

Optimizing your website for voice search is one of the things that can help you rank higher because many people (2 out of 3 adults) are now depending on voice tools like Siri and Alexa, and they use these to ask questions.

You will want to learn about how to optimize your website for voice search.

Because if you can create content that answers the type of questions a user asks using a voice search, you will definitely increase your chances of ranking higher on the web search results page.

Off-site SEO

And here comes the other part of setting up your website to rank higher, and that is the off-site part. This basically consists of one main thing:

Building Authority

Authority means that your website is a trusted and reliable source of information.

Now how would Google analysis systems know that?

Simple, the more websites link back to your content, the higher your authority is to Google.

But not just any websites, the websites that link back to yours need to be authority ones themselves in that niche too. This is called backlinking.

This can be a little tricky, because this will mainly rely on the responses you will get from other people. However, how you would go about this is you search for those with very popular websites within your niche. You can type your niche keywords to find such sites.

Then you will have three routes available:

  • You can check if these websites accept guest posts and try to write a post for them, so that you will have a link back to your website on their website (in the about section at the bottom of your article).
  • You can contact these website owners and tell them you have a post that discusses a similar topic to what they published and check if they can link to your post (not likely to work in most cases, but it won’t hurt to try).
  • Another option is to use a tool that displays data about a certain website/article and all the websites that has shared them. You can then check those websites and pick the ones that share a high number of the same topics, and contact those ones and send them yours. They would most likely share it too.

You can read this step-by-step article on how to find and contact potential websites to link to your post.

Internal backlinking

After you have created some backlinks for your posts from authority websites, it will make it easier to build authority for other posts in the future through using internal linking.

This is you referring/linking to your newly created post in one of your older posts that has been previously backlinked through authority sites and has already become an authority page.

This way your new post is already linked to through an authority page and you didn’t have to contact anyone for it.

Simplest guide to seo for beginners on pinterest
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And we have come to the end of this guide. Hopefully, this content was sufficient to understand basic SEO and to start implementing those tips into your own website for better rankings.

Till next week, happy days!

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